JULYME

JULYME (stylized "jul7me") is a South Korean haircare brand based in Seoul, in the Gangnam district. It is built around what the company calls "fragrance care" — perfumed hair and body products designed to repair and moisturize damaged hair while leaving a scent meant to last well beyond washing. The brand is operated by Xation Co., Ltd. (주식회사 세이션) [3].

The brand sits in the K-beauty segment and reaches customers well outside Korea, selling directly through its own store and through international retailers. From 2025 into 2026 it drew attention on TikTok and Instagram, with independent beauty blogs describing its perfume shampoos as widely shared online [5].

JULYME was founded in 2019, the year listed for the brand by the major Korean retail platform Musinsa [4]. A second date appears in the company's own footer material: a mail-order e-commerce registration from 2012 [3]. That earlier date belongs to the operating company, Xation, rather than to the JULYME brand itself, so it reflects when the parent business was registered to sell online rather than when the brand launched.

The company is headquartered in Seoul's Gangnam-gu district. The brand's founders are not publicly documented; only Xation's current representative is named in corporate filings.

The brand's central idea is "fragrance care" (향기 케어), which it frames as "the first fragrance care that touches damaged hair" [1]. In practice this means treating perfume as a functional part of haircare rather than an afterthought: products aim to condition and repair while carrying a designed scent. The company uses the tagline "오늘 하루 열지 않기," rendered as "Don't open today."

Editorial coverage has described a "perfume layering" approach, in which a shampoo, treatment and essence are used together so the fragrance builds and lingers longer than the scent of a standard shampoo [5]. The brand's range spans three areas: hair, body and fragrance.

JULYME's catalogue centers on a perfumed damage-care line. Signature items include the Perfume No-Wash Repair Hair Pack, the Perfume Glow Milk Hair Essence, the Damage Care Collagen Shampoo and matching Collagen Treatment, and the Daily Repair Glow Hair Oil [3]. The brand highlights milk protein, collagen and shea butter among its key ingredients.

Independent reviews report further formulation details drawn from the product copy: sulfate-free cleansing that relies on the milder surfactant disodium laureth sulfosuccinate [5], and a high share of nature-derived content — described as more than 90 percent in the shampoo and treatment and more than 70 percent in the essence [6]. Products are made in South Korea [6].

Fragrance is a defining feature of the line, which is sold in several scents. Sunset Freesia is described as the original signature fragrance, alongside options such as Full Bloom, White Soap Musk, Woody & Musk, Rose & Lily and others, plus a Vanilla Propose Edition essence [5][6].

Beyond its own direct-to-consumer store, JULYME reaches international buyers through retailers including Amazon, YesStyle and Olive Young Global [5], as well as Shopee in Southeast Asia [6]. The brand offers international shipping to more than 190 countries.

JULYME is active. Its direct store and its Instagram account remain in use, and 2026 brought fresh editorial reviews of its perfume hair products. Those same reviews credited the brand with growing traction in the United States and Europe, though this characterization comes from independent blogs rather than audited sales figures [5].