KAA COSMETICS

KAA COSMETICS is a German beauty brand founded in 2024 by Bill Kaulitz, the singer of the band Tokio Hotel, as a gender-neutral fragrance venture [6][10]. It is based in Hamburg and operated by Hello People GmbH [2]. The brand launched with a single product, the unisex eau de parfum HIMMEL, and as of early 2026 that fragrance remained its only release.

HIMMEL went on sale on 15 November 2024, sold exclusively through Sephora in Germany — online, via the Sephora app, and at the retailer's Düsseldorf store [6][10]. The launch drew attention chiefly because of Kaulitz's profile; the company presents the brand as built around individuality and gender-neutral expression rather than around a broad product range.

The brand is the first beauty project of Bill Kaulitz, frontman of Tokio Hotel, who announced it publicly in early November 2024 and framed it as "my gender neutral fragrance 'HIMMEL' made for everyone" [10]. German trade and editorial outlets covered the debut as Kaulitz's entry into the beauty industry. The name HIMMEL is the German word for "sky" or "heaven," echoed in the brand's tagline, "ARE YOU READY FOR HEAVEN ON EARTH?".

KAA COSMETICS is operated by Hello People GmbH, a Hamburg company whose managing director is Patrick Byrne [2]. According to the German business registry, Hello People GmbH was registered in November 2019 and describes its purpose as PR and online marketing, with a focus on influencer marketing and artist management [8]. The same company is associated with several other celebrity- and influencer-led beauty labels, including the makeup line 1218BEAUTY and the hair-care brand ILES FORMULA, positioning it as a brand operator across the beauty sector.

The brand emphasizes gender-neutral products that, in the words of one German beauty publication, are meant "to break traditional gender boundaries" [5]. KAA COSMETICS describes HIMMEL as embodying freedom and uniqueness, and the company says the fragrance is suitable for everyone. Trade coverage noted that the launch deliberately targeted younger, digitally native consumers who value individuality, positioning the scent against conventional gender-based fragrance categories.

HIMMEL is an eau de parfum that the brand describes as a powdery composition blending sweet, creamy and spicy notes. Per the brand's product page, its top notes include cypress, iris and juniper berry, its heart centres on patchouli and tonka, and its base draws on amber, vanilla, leather and musk [3]. The fragrance is marketed as made in Germany. A reviewer on the fragrance community site Parfumo likened HIMMEL to Dior's Bois d'Argent and reported that Kaulitz himself wears that scent, citing a Vogue Germany interview [7].

HIMMEL reportedly sold out within roughly ten minutes of its online release, and its limited availability created an active secondary market for the fragrance [11]. Coverage of the launch appeared in German-language outlets including Beautypunk and Parfümerienachrichten; no major English-language beauty press is recorded as having covered the debut.

KAA COSMETICS is active. Its most recent visible activity in the available sources is a HIMMEL re-stock announcement on Instagram in February 2026 [12]. The brand remains a single-product label distributed through Sephora in Germany, with no second product or wider distribution documented in the sources reviewed.