KAINE

KAINE is a South Korean skincare brand built around vegan, cruelty-free formulas for sensitive skin. It is operated by the Seoul-registered company 주식회사 카이네 (Joint-stock Company Kaine), headquartered in the Gangnam district of the city, and takes its name from a Greek word the company translates as "new" or "novelty" — a reference it links to its goal of adding "new values" to everyday skincare [11].

The brand belongs to the wave of independent, plant-based Korean beauty labels that reached an international audience in the early 2020s, its first overseas reviews appearing in 2023. It remains active, publishing regularly and selling across South Korea, the United States and more than a dozen further markets.

KAINE's operating company is registered in South Korea as 주식회사 카이네, under business registration number 552-81-02702, with a head office at 541 Eonju-ro, Yeoksam-dong, Gangnam-gu, Seoul [10]. The Korean corporate footer names Im Gwangsol (임광솔) as the company's chief executive and legal representative. Beyond that, the brand publishes little about its own beginnings: there is no founding date, founder biography or origin story on its site, and the available sources do not establish who started the company.

The founding year is, in fact, unresolved. The company database Tracxn records a founding year of 1998, but the same entry places the headquarters in the United States [14] — a claim contradicted by the Korean business registration confirming a Seoul head office [10]. The 1998 date also predates both the indie K-beauty movement and the vegan-beauty trend the brand is tied to, and the earliest independent international coverage of KAINE dates only to February 2023. Because the Tracxn record is wrong on a point that can be checked, its founding date is treated here as unreliable, and the founding year is recorded as unknown.

The same source raises a question of nationality, listing the company as US-based [14]. KAINE does run a US legal entity, "KAINE, INC.," alongside its Korean company, but the Korean registration, the Seoul headquarters and the consistently Korean framing across editorial sources identify the brand as Korean in origin, with the US entity functioning as a subsidiary for that market [10].

KAINE positions itself as premium vegan skincare for sensitive skin. The company says it selects "natural vegan ingredients that are effective for our skin" and combines them at what it describes as an optimal content level. Its stated philosophy leans toward restraint: in its own ingredient writing, the brand argues that "not every ingredient needs to do everything" and that skincare should "work with your skin, not against it."

That approach sits within a broader environmental and ethical mission. According to the company, it aims for "a conscious life that coexists with the environment and animals by giving new values to lifestyle as well as healthy skin care" [11]. Its recurring values, as expressed across its materials, are veganism, cruelty-free development, a sensitive-skin-first formulation philosophy and sustainable packaging. Independent reviews echo the sensitive-skin focus, noting that the products are made without fragrance or essential oils to suit reactive skin.

The range is skincare only, spanning cleansers, toners, serums, creams, sun care, lip care and body products. KAINE builds its formulas around a set of plant-derived hero ingredients — among them kombucha, rosemary, a vitamin C complex it calls "Vita," vegan collagen, lavender PDRN, green tangerine enzyme, apple cider vinegar and chaga mushroom. In its own writing the company assigns specific roles to several of these: kombucha for balancing through probiotics and antioxidants, rosemary as purifying and gentle, lavender as calming, and chaga for antioxidant and hydrating effect.

The product most often singled out in coverage is the Kombu Balancing Ampoule Toner, repeatedly described as a standout for sensitive skin across social and editorial reviews [18]. The brand's best-known firming product is the Vegan Collagen Youth Cream; the company says it contains 50% snow mushroom extract — which it describes as holding roughly 500 times its weight in moisture — together with eight forms of hyaluronic acid and vegan collagen, aimed at firming skin and softening fine lines [16]. Other frequently named products include the Vita Drop Serum and the Rosemary Relief Gel Cleanser.

KAINE also ties some launches to specific Korean sourcing. It describes its Lavender PDRN Revitalizing Toner as using plant-based PDRN extracted from lavender grown on Mount Jiri (Jirisan) in Namwon, combined with what it calls "Deep Salt DNA" from the ocean, and presents it as the first Korean vegan lavender PDRN toner [8]. On formulation safety, the company says more than 90% of its products carry an EWG Green rating, a reference to the hazard-screening scale published by the Environmental Working Group [11].

KAINE describes itself as a 100% vegan and cruelty-free brand, stating that its product development uses no animal ingredients and involves no animal testing [11]. It holds an Eve Vegan certification, which the company identifies as issued by a French certification body [2]. Independent reviews additionally describe the products as fragrance- and essential-oil-free.

On sustainability, the company reports several commitments. It says it is a member of 1% for the Planet, donating 1% of annual revenue to environmental nonprofits [2]. For packaging, KAINE says it uses post-consumer recycled (PCR) materials made from recycled plastics and glass, FSC-certified paper and soybean-oil printing, and that it ships through DHL's GoGreen Plus service, which uses sustainable aviation fuel to cut shipping emissions.

KAINE sells through both its own direct-to-consumer store and a range of third-party retailers. In South Korea it lists online availability through Naver Store, Coupang, Hwahae, Zigzag and Shinsegae Duty Free, alongside more than ten physical retail points including The Hyundai Seoul, CHICOR, Paradise City and several HEMEKO locations. In the United States it lists Amazon and iHerb plus retail locations in the Los Angeles area and New York. The brand additionally reports distribution across more than a dozen further markets — among them Austria, Croatia, France, Germany, Norway, Poland, Türkiye and the United Kingdom — and stocks at international K-beauty retailers such as StyleKorean, Stylevana and YesStyle.

No awards are documented for KAINE in the available sources. Press coverage centres on 2023, when Korea Product Post published a brand focus on the label and My Skincare Regime ran an early independent international review. In continuing social and editorial coverage, the Kombu Balancing Ampoule Toner and the Vegan Collagen Youth Cream are the products most frequently highlighted.

KAINE is an active brand. Its blog publishes on a consistent monthly cadence, the most recent post in the available record dated 16 May 2026 and discussing its Green Tangerine Enzyme Cleansing Powder [6]. The brand maintains active Instagram and TikTok accounts under the handle @kaine__official, and its distribution reaches South Korea, the United States and additional markets across Europe and Asia. It is sold in Sweden, consistent with the brand site's support for the Swedish krona among its listed currencies.