Kess Berlin

Kess Berlin is a German cosmetics brand based in Berlin, where it trades as Kess Berlin GmbH from an address on Grunerstrasse in the city's Mitte district [4]. It sells colour cosmetics and a small fragrance line directly to consumers, and frames its products as multifunctional, travel-friendly "beauty essentials" intended to simplify an everyday make-up routine. The company operates an online shop across several European markets and remains active, with beauty-trade press covering a United Kingdom launch in May 2026 [5].

The brand positions itself around the idea that beauty should be effortless. Its products are described as easy to use and designed to fit into daily life whether at home, at work, or while travelling, an approach the company sums up in the tagline "Beauty Essentials from Berlin."

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

According to Kess Berlin, the company was founded to make a make-up routine "as simple as possible," and that principle runs through how it presents its range. The brand lists a set of stated values built around simplicity, customer focus, environmental consciousness, and what it calls performance and innovation, alongside an emphasis on helping customers wear make-up with confidence.

Simplicity in practice means multifunctional design. The company favours textures and tools that do more than one job so that, in its words, a single product can stand in for two. It sells directly to consumers rather than through a wholesale-led model, and says that arrangement keeps its customer community "at the centre" of the business. Independent beauty editorial covering the 2026 UK launch placed the brand within a wider movement toward minimalist, multitasking make-up, describing it as aligned with "the current beauty conversation around doing less, better" [6].

Kess Berlin's range spans face, eye, and lip make-up, a fragrance line it calls the 030 Collection, and gift sets. Several products reflect the brand's multifunctional emphasis. The Blush & Glow Duo Stick is a double-ended item that lets the user combine two chosen ends, drawn from blush, bronzer, highlighter, or a built-in brush [5]. A CC Cream with SPF 30 is presented as a breathable base aimed at evening out redness rather than fully covering the skin [5], and a Concealer Stick with SPF 20 is described as using mineral zinc oxide and brown algae extract [6].

The lip products lean on botanical oils. The Jelly Treat Lip Oil is built around a blend of macadamia, jojoba, hibiscus, and sweet cherry oils [6], while the company highlights its Triple Tint Lip Balm as a formulation it states consists entirely of natural ingredients, naming sweet potato extract, quinoa seed oil, and acai berry oil [3]. More broadly, Kess Berlin says it does not treat all-natural formulation as the right answer for every product, and deliberately uses a mix of natural and synthetic ingredients depending on the item.

Kess Berlin describes its entire range as free from animal ingredients and states that it is PETA-approved as a "100% vegan and cruelty-free company" [3]. The brand also points to packaging measures on selected products: it describes the Triple Tint Lip Balm as using fully recyclable, single-material primary packaging and FSC-certified paper for its secondary packaging [3]. The company frames its multifunctional, dual-ended designs partly as a way to reduce the number of products a customer needs.

On product safety, the brand says all of its products are dermatologically and ophthalmologically tested, and that new products pass through ingredient and end-product performance testing plus review by dermatologists and ophthalmologists before they are added to the range [3].

Kess Berlin is an active brand. It runs a live direct-to-consumer webshop spanning several European markets, including Germany, Sweden, Denmark, Italy, the Netherlands, Poland, Switzerland, and the United Kingdom, and its most recent documented activity is the May 2026 UK launch reported by beauty-trade press [5][6]. The company is registered as Kess Berlin GmbH at the Charlottenburg district court in Berlin [4].