KOCOSTAR

KOCOSTAR is a South Korean skincare brand specialising in masks and patches, owned by FIRSTMARKET CO., LTD. and based in Seoul [2]. The name is a contraction of "Korea's Cosmetic Star" [2]. The brand frames its catalogue around targeted, area-specific treatments meant to cover the body from head to toe, from sheet and hydrogel face masks to lip masks, eye patches and foot peels.

The company traces its public debut to 2013, the year its homepage uses to mark its history [1], and it remains active, with a current product range and a site maintained through 2025.

According to the company, KOCOSTAR grew out of an observation that everyday stress left nails weak and damaged while proper self-care often felt like a luxury few people had time for [2]. Its response was a slip-on nail mask designed to deliver concentrated care with minimal effort, which the brand describes as the product that started it [2]. That first item was presented at Cosmoprof Bologna, the international cosmetics trade fair, in 2013, an outing KOCOSTAR cites as early industry validation [2].

The brand's founding date is recorded inconsistently across its own pages. The homepage headlines "Since 2013" [1], while the about page dates the start of the company's journey to 2012, the year the idea was conceived, with the first product reaching the market in 2013 [2]. The individual founders are not publicly named.

KOCOSTAR is operated by FIRSTMARKET CO., LTD., a company registered in the Jongno district of central Seoul [2]. No acquisitions or ownership changes are documented.

KOCOSTAR positions itself around the idea that beauty should be, in its words, "easy, joyful, and part of your everyday life" [1]. The company presents masks and patches as a way to fit care into a normal routine rather than treating it as an occasional indulgence, and it summarises its aim as finding "happiness, innovation, and comfort through simple daily care". The brand groups its range by area of the body, by format such as sheet, patch and wrap, and by concern such as hydration, soothing and exfoliation.

The brand's catalogue centres on masks and patches across several formats, including hydrogel masks, collagen products, cream patches, peeling packs, lip masks and eye patches. Among the formulation features it highlights are Type 1 Collagen and lower-molecular-weight 400Da collagen, the regenerative ingredient PDRN, and a perforated "Micro-Hole Hydrogel" material [1].

Its most widely covered product outside Korea is the Foot Peeling Pack, an exfoliating foot treatment also sold as the Premium Foot Therapy. Best Korean Guide ranked it sixth in a 2026 list of Korean foot masks and described it as best suited to heavy calluses, noting a formula it reported as combining "33 botanical essences and herbal extracts" [5]. The petal-style Rose Flower Mask Sheet, which is applied as separate pieces rather than a single sheet, has likewise drawn attention from K-beauty reviewers [6]. Other lines include the T1 Collagen Cream and the "a.m. Sunday" hydrogel range.

Editorial coverage of KOCOSTAR is concentrated in specialist K-beauty outlets rather than mainstream beauty press, centring on the Best Korean Guide foot-mask ranking and individual product reviews on K-beauty blogs. No formal awards are documented.

KOCOSTAR is an active brand. Its website was current as of 2025 and continued to list recent launches and trend ingredients such as PDRN. The company reports distribution across more than 45 markets spanning Asia, Europe, North and South America and Africa, including all four Nordic countries, alongside a B2B partner network, a dedicated US site and retail listings at outlets such as Macy's and Amazon [3].