Kylie Minogue

Kylie Minogue is an eponymous celebrity fragrance line tied to the Australian singer of the same name. It began in 2006, when Minogue signed her first perfume endorsement deal with Coty and released a women's scent called Darling [6]. The line has since passed into new hands: its current production and distribution are licensed to Scent Beauty, Inc., a New York company that operates the brand's official site and revived the range in the early 2020s [7].

The brand's national identity is split between two readings. The namesake artist is Australian, and the fragrances carry her name and creative voice. The operating company behind the present-day brand, however, is United States–based: Scent Beauty, Inc. is described as a New York firm privately held by former executives from L'Oréal, Coty, Estée Lauder and LVMH. Glowpedia records the brand operator as US-based while noting the Australian heritage of its namesake.

The fragrance line traces to 2006, the year Minogue entered her first perfume partnership. Working with Coty, she launched Darling on 9 November 2006 — the first scent to carry her endorsement [6]. A run of related releases followed over the next several years, including Sweet Darling and Sexy Darling in 2007 and a 2012 fragrance, Music Box, issued to mark K25, the twenty-fifth anniversary of her music career.

Two of these early products show how the line leaned on her stage persona. Pink Sparkle (2010) used a bottle shaped like a champagne bottle, with a cap designed as a corkscrew, and for Showtime (2008) Minogue said she wanted a scent that could act as a mirror of her personality, a kind of second skin.

The present-day brand is run under license by Scent Beauty, Inc. rather than by the singer directly. According to a trade interview, Scent Beauty was founded in 2019 by Steve Mormoris together with former Coty chief executive Bernd Beetz; the company has raised about 12 million dollars and reported close to 40 million dollars in gross sales in the year before the interview [9]. Its portfolio pairs celebrity names — Dolly Parton, Cher and Kylie Minogue among them — with other licensed and emerging labels.

This split between the line's first appearance and its current operator produces a dating question. Measured by its first fragrance, the brand dates to 2006 [6]; measured by the founding of the company that now runs it, Scent Beauty began in 2019 [9]. Glowpedia treats 2006 as the brand's origin, since that is when the fragrance line itself began, and 2019 as the age of the present licensee rather than of the brand.

The company frames the fragrances as expressions of love and connection rather than as a conventional celebrity tie-in. Its current line, LOVERS, is presented as paired complementary scents meant to be worn together; the brand describes the collection as a celebration of love in all its forms — the thrill of connection, the comfort of knowing, and the magic in between. The two bottles are characterised on the brand site as a single sculptural form that shine independently but together become one.

That positioning fits how the operator talks about celebrity scent more broadly. In the same trade interview, Mormoris argued that buyers want the real story rather than the glitzy red-carpet story, and that a celebrity product should be true to the artist and not something they simply attach their name to [9]. He also tied the renewed appetite for such fragrances to the pandemic period, when consumers sought escapism from public figures they trusted.

Darling remains the line's anchor. After Minogue secured the right to use the Kylie name in the United States, the scent was relaunched there in 2021 in a reformulated, vegan-friendly version, marketed as longer-lasting and given new packaging [8]. The relaunched Darling was created by Firmenich perfumer Ilias Ermenidis, built on top notes of passionfruit, freesia and lychee, a heart of lily and boronia flower, and a base of sandalwood, amber wood and vanilla.

A companion scent, Disco Darling, followed in 2022, rolling out across Europe, the United States, Australia and other markets [7]. Firmenich again developed the fragrance, which Minogue described as glamorous, addictive and perfect for a night out.

The brand's current public range is the LOVERS collection, made up of LOVERS Fleur and LOVERS Noir. According to the company, the two scents were developed with principal perfumer Ilias Ermenidis. LOVERS Fleur is presented as an amber white floral, opening on leafy greens, honeysuckle and coconut milk, moving through tuberose, ylang ylang and jasmine, and settling on sandalwood, white musk and amber woods.

Coverage of the line has centred on its US revival. Cosmetics Business reported on the 2022 Darling relaunch and the trademark dispute that preceded it, noting the vegan reformulation and Scent Beauty's role in distribution [8]. Beauty Independent featured the brand within an interview on Scent Beauty's celebrity-fragrance strategy, listing Minogue alongside Dolly Parton and Cher [9]. No formal awards for the line surfaced in the sourced material.

In 2017, Minogue was involved in a trademark dispute with Kylie Jenner over the use of the name Kylie in the United States. Minogue won the right to use the name; her legal team characterised Jenner as a secondary reality television personality while describing Minogue as an internationally renowned performing artist with more than 80 million records sold worldwide [8]. The outcome cleared the way for the 2021 US relaunch of Darling.

The brand is active. Its official site is live and selling, the LOVERS collection postdates the 2022 Disco Darling launch, and the operator continues to run the line internationally. As of the June 2026 harvest, both LOVERS scents were listed as out of stock on the official site, but the brand remains in operation rather than dormant.