Overview
Labeau Organic is a Spanish natural-cosmetics brand founded in 2019 by Paula Orozco [9]. It positions itself around holistic wellbeing, presenting skincare as part of a broader relationship between body, mind and planet rather than as cosmetics alone. The company makes facial, body, hair and intimate-care products built on natural and organic ingredients, and remains an independently run indie label rather than part of a larger group.
The brand is active. Its founder publishes a regular blog, Labeautalks, and continues to introduce new products, including an intimate-care line rolled out across 2025 and 2026 [7].
⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.
Origin & founders
Paula Orozco established Labeau Organic in 2019 to offer an alternative to conventional cosmetics in Spain [9]. The founding idea was that wellbeing should be approached comprehensively: as Orozco has framed it, if one tries to lead a healthy lifestyle, it makes sense to extend that to "body, mind and planet" [9]. Orozco serves as the company's director, and product development is led by laboratory head Marta Estebanell alongside the founder, with the team describing several formulas as made by women for women's needs [9].
Philosophy & positioning
Labeau Organic frames beauty as something that should be "honest, conscious, and respectful—towards our skin and the world we live in," according to the company. It emphasises transparency, quality and responsibility, and describes its formulations as intentional and minimal, combining natural ingredients with modern cosmetic science. The brand's stated values centre on holistic wellbeing, summed up in its tagline "Wellbeing Cosmetics: Body, Mind & Soul." The company has said its ambition is to become a Spanish brand where beauty and health are, in its words, "inseparably connected."
This positioning places Labeau Organic within the broader clean-beauty and wellness-beauty space, where natural sourcing and ingredient transparency are central selling points.
Products & innovation
The range spans four main lines: facial care (cleansing, treatment and creams), body care, hair care and an intimate line, together with bundled product packs. Across roughly 50 products, the company draws on botanical ingredients such as matcha tea, papain, argan oil, evening primrose oil, centella asiatica, aloe vera and tamanu oil.
Several treatment products anchor the catalogue, among them a Deep Cleansing Mask built around papain and AHAs, a Wellbeing Cream formulated with matcha tea, a Firming Oil featuring lupin and seaweed, and The Special Mask, which uses plant-derived glycolic acid. Prices run from inexpensive sachets to premium treatments.
In 2025, Labeau Organic extended into intimate care, a category Orozco introduced through the brand's blog with the comment that the team "did not want to create just another product" [7]. The line includes an Intimate Soap formulated with prebiotics to respect the skin's natural pH and microbiota, and an Intimate Serum made with evening primrose oil and other natural oils, presented as a hydrating treatment for hormonal changes, the postpartum period and everyday use [9]. The company says its products contain more than 90% ingredients of natural origin, are vegan and are suitable during pregnancy [10].
Sustainability
Labeau Organic ties its environmental claims to both packaging and giving. The company states that its packaging is made from recycled materials and that one percent of its sales is dedicated to environmental projects in Spain, specifically tree-planting carried out through the NGO Reforesta [2]. The brand presents this combination of natural formulation, recycled materials and reforestation funding as part of a single holistic ethic linking personal wellbeing to environmental responsibility.
Recognition & press
Coverage of Labeau Organic has been concentrated in Spanish wellness and beauty media. The outlet Welife, associated with the Vocento media group, published a feature on the brand's intimate-cosmetics line, reporting its 2019 founding and Orozco's role [9]. Orozco has also discussed the brand in a beauty segment on the Spanish radio programme Es La Mañana de Federico [14].
Distribution
The brand sells directly through its own website and reaches wholesale buyers via the marketplace Faire, alongside stockists in Spain including Ruiz de Ocenda, Perfumería Madrid Paris, Marvimundo and Attura Shop [11]. Beyond Spain, its products are also listed in parts of the Nordic market.
Current status
Labeau Organic remains active and Spain-centred. The most recent visible activity at the time of writing was a Labeautalks blog post published on 30 May 2026, authored by Orozco and devoted to the intimate line [7]. New product development through 2025 and 2026, ongoing blog output and continued multi-channel distribution indicate an operating brand rather than a dormant one.
Sources
T1 primary · T2 secondary · T3 note- [2]T1labeauorganic.com/en/pages/about-us-enlabeauorganic.com (brand site)
- [7]T2labeauorganic.com/en/blogs/labeautalks-en/labeau-talks-40-la-linea-intima-de-labeaulabeauorganic.com (brand site)
- [9]T3welife.es/cuerpo/labeau-organic-intima-cosmetica-organica/welife.es
- [10]T4zoominfo.com/c/labeau-organic/535457258zoominfo.com
- [11]T3faire.com/brand/b_9ate6c9m3jfaire.com
- [14]T3es.player.fm/series/es-la-maana-de-federico/belleza-labeau-organic-by-paula-orozcoes.player.fm
