LALA Recipe

LALA Recipe is a South Korean skincare brand based in the Songpa district of Seoul. It is operated by Lala Beauty Cosmetics, a company recorded as established in 2018 [5], and it positions itself as a vegan, cruelty-free K-beauty label. The brand sells directly through its own online store and exports to several markets, and its products have been independently reviewed as recently as 2024.

The company describes a small operation built around skincare rather than colour cosmetics, with formulas it presents as vegan and free of animal testing. Its catalogue centres on serums, creams, cleansers, sun care and patches, several of them built around a vitamin C extract and a plant-based retinol alternative.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

According to a company listing on the B2B platform tradeKorea, Lala Beauty Cosmetics was established in 2018 by a specialist with twenty years of experience in cosmetics product planning [5]. The founder is not named in the available sources, and the brand's own site does not state a founding year in text; its company page instead records a 2020 mail-order and e-commerce sales registration filed in Seoul [2]. The 2018 date refers to the company's establishment, while the 2020 entry is a separate commerce registration rather than a second founding.

The business is headquartered in Songpa-gu, Seoul, and lists between one and fifty employees [5], consistent with a small independent operation.

LALA Recipe is owned by Lala Beauty Cosmetics, the South Korean company that holds the brand [5]. No acquisitions or sister brands are recorded in the available sources.

The brand frames itself as ethics-led and eco-friendly. On the K-beauty retailer StyleKorean, it is described as "a truly eco-friendly, ethics-oriented brand that uses only Cruelty-free ingredients in vegan formula" [6], and its stated aim is to be a cosmetics brand "that everyone who aims for vegan and cruelty-free can satisfy." The company sets out five principles covering enjoyment of use, efficacy and safety, and sustainability without animal testing [5]. Alongside this ethical framing, LALA Recipe emphasises what it calls a unique, sensual design, summarised in the homepage line "an item that suits one's taste."

LALA Recipe's range covers skin and lotion products, essences, creams, eye creams, sun care, cleansers, masks and spot patches. Two ingredient platforms recur across the line: Yuzu Vita C, a vitamin C extract drawn from Jeju yuzu citron and used at a stated 67.8 percent, and Bakucinol, presented as a retinol alternative [1]. Other components the brand highlights include hemp seed, niacinamide, hyaluronic acid, peptides, fermented collagen and magnesium, the last used at 99 percent in its needle patches.

Among the products the brand and its retail profiles single out are the Yuzu Vita C Ampoule Pad, the Bakucinol Gua Sha Eye Cream, a Yuzu Vita C cream and a hempseed cream [6]. An acne spot patch made from 99 percent magnesium is also listed as a hero item. For its eye products, the company claims benefits including improved wrinkles, increased elasticity and a lifting effect under the eyes [1].

LALA Recipe describes itself as award-winning, but no specific award, year or awarding body appears as text in the available sources; the brand's award page presents this information only as images. The label has drawn third-party coverage: StyleKorean published a brand profile headlined "LALARECIPE: Vegan Korean Skincare with Unique, Eco-Friendly Products" [6], and in April 2024 the independent beauty blog Blush Suede reviewed the Yuzu Vita C Ampoule Pads, calling them "a worthwhile investment" and a practical way to add vitamin C to a routine [7].

LALA Recipe is active. It operates a live direct-to-consumer site with a current product catalogue and US-dollar pricing, and its products were being sold and independently reviewed as of April 2024 [7]. The company lists export markets including Canada, France, the United Kingdom, Italy, Russia and the United States [5], and it maintains active Instagram, TikTok and YouTube accounts. The available evidence points to a modest indie distribution rather than a viral or widely established presence.