Overview
Founded in 2010 by Laëtitia Van de Walle (then 25) after she replaced disposable cotton makeup-removal pads with reusable microfibre wipes; that wipe became the brand's first product and grew into a full zero-waste bathroom range.
History
Lamazuna founded by Laëtitia Van de Walle; first product a reusable microfibre makeup-remover wipe replacing disposable cotton pads↗
Coined/popularised the French term « cosmétiques solides » (solid cosmetics)↗
Became the first French brand certified PETA Cruelty-Free and among the first labelled Slow Cosmétique↗
Relocated to the Drôme and developed a 6-hectare écolieu project (laboratory, vegetable garden, seminar spaces)↗
Collected more than 30,000 used toothbrush heads through its in-store Ecobox recycling programme↗
Signature products
The idea came to Laetitia Van de Walle when she switched out disposable cotton pads for reusable ones in 2010.↗
Ear cleaner : Oriculi↗
Solid shampoo↗
Solid toothpaste↗
Menstrual cup↗
Ingredients & philosophy
Lamazuna makes zero-waste solid cosmetics and durable bathroom accessories from natural and organic ingredients, made in France with no plastic packaging. It frames its goods as écolonomiques (ecological + economical) and positions itself as an educational laboratory of inspiring ideas for zero-waste living.
Controversies
Controversy
2023Sustainability directory COSH! notes Lamazuna is sold in Hong Kong and Taiwan and cautions that, due to possible re-export to mainland China (where animal testing can be mandated), it cannot state with 100% certainty that no products are ever animal-tested — despite the brand's PETA Cruelty-Free/vegan certification.↗
Sources
T1 primary · T2 secondary · T3 note- [1]T1lamazuna.com/en/homepage
- [2]T1lamazuna.com/cms/28/notre-histoirehistory
- [3]T2lamazuna.com/cms/19/nos-missionsphilosophy
- [4]T2lamazuna.com/cms/11/seconde-viesustainability
- [5]T3cosh.eco/en/brands/lamazunaexternal_other
- [6]T3welcometothejungle.com/fr/articles/lamazuna-entreprise-valeurs-image-ecoresponsableexternal_other