LaQ

LaQ is a Polish maker of natural and vegan cosmetics based in Suchy Las, a town just north of Poznań. It was founded by Karolina and Bernard Latanowicz, who began developing formulations at home before moving into wider retail distribution [7]. The company trades under the legal entity Latech Bernard Latanowicz and is known for an unconventional, humorous approach to product naming and packaging [2].

The brand remains active. Its online shop is live with a broad current catalogue, and its products are stocked by Polish drugstores and several other European online retailers.

LaQ grew out of a home operation run by Karolina and Bernard Latanowicz. In a 2022 feature, the regional outlet Codzienny Poznań described the products as having been created "in the comfort of home" before the brand expanded into drugstore distribution [7]. Karolina Latanowicz is credited as the person behind the brand's formulations. Sources describe her chemistry background slightly differently: Codzienny Poznań reported in 2022 that she was a master of chemistry, then of cosmetic chemistry, and had recently begun a doctorate [7], while the review site Dresscloud later described her as a doctor of chemical sciences and a pharmacy technician [10].

The company is registered to ul. Klonowa 2 in Suchy Las, where its manufacturing is also based [2][8].

LaQ produces a wide range of everyday care products rather than a single signature line. Its catalogue spans body, skincare and hair care, including shower gels, shampoos, soaps, bath bombs, creams, serums, body butters, washing mousses, toners, beard oils and aftershave balm [10]. The company also runs a second brand, Shots!, which it describes together with LaQ as among "the most unconventional cosmetic brands on the Polish market." Product ranges carry playful, animal-themed names and irreverent taglines.

Positioning centres on natural, plant-based formulas. The company says it produces cosmetics with "natural and vegan recipes," and a UK retailer summarising the brand notes its formulas contain "no SLS, no parabens." Its English tagline is "Vegan cosmetics, with a bold twist!" — a rendering of the Polish "Kosmetyki wegańskie, a z jajem!"

The brand frames its work around an accessible idea of self-image. "We believe that each and every one of us deserves the best," the company states, adding that people "can feel beautiful in our own bodies, regardless of who we are or what we do." It summarises its activity in three principles: producing cosmetics, advising and matching products to customers, and, in its own words, having "great fun doing it." The humour-led identity is reflected on its LinkedIn profile, where it calls itself "probably the brand with the best sense of humor."

LaQ is active. As of mid-2026 its e-commerce site carries a current catalogue with men's, women's and children's ranges and new releases, and the brand is distributed through Polish drugstores and other European online retailers [1]. Its operations and core market remain in Poland. The most recent editorial coverage identified in sourcing dates to December 2022 [7].