Le Beach

Le Beach is a Dutch cosmetics brand based in Den Haag, focused on sun care, self-tanning and multifunctional skin and body products. It was created in the Netherlands and is handmade in both the Netherlands and Greece [8]. The company is small and recently established; its founder dates the wider rollout to 2026, describing the brand as one that "will gradually launch in 2026" [2].

The brand was founded by Michelle Tan, who is credited on the company's own pages simply as "Michelle"; the surname appears in editorial coverage [7]. Le Beach centres its identity on the look of skin after a day at the coast, summed up in its tagline, "Radiant BEACH Glow Every Single Day!".

According to the company, Le Beach grew out of its founder's personal connection to the sea. Her mother had moved the family closer to the shore for what she called its "restorative air," which helped her manage respiratory difficulties, and she became drawn to the radiant skin that follows time at the beach. That experience shaped a brand built around an effortless, "just-got-back-from-the-beach" glow rather than a long product routine.

To develop the range, the founder says she worked with three laboratories on formulations intended to be multifunctional and high-performing [3]. A 2025 Dutch editorial review described Le Beach as a niche brand combining science with botanical expertise.

Le Beach presents transparency as its guiding principle. "Transparency is our mission," the company states, adding that it aims to create effective formulations "whether natural or non-natural, without overpromising results" [2]. The brand is explicit about not claiming to erase wrinkles or reverse ageing, and it positions itself against ingredient fear-mongering. A recurring idea in its messaging is that what is good for the body is good for the face.

The range is pitched at the premium end of personal care. A retailer describes it as "premium personal care products, including tanning, sun care, and skin and hair care" [8], with individual items spanning a broad price range.

Le Beach's catalogue is built around sun care and tanning. Its signature items include SUNJELLY SPF50+ Face & Body, a waterless sunscreen; Face Screen SPF30+ TINTED; and self-tanning products such as Tantasy Drops and Holliday Skin bronzing drops. Hero ingredients cited across the range include hyaluronic acid, niacinamide, panthenol, vitamin E, botanical oils such as coconut and argan, and DHA in the self-tanners, which the company says is "100% natural". The brand also references a tanning ingredient it calls MelanoBronze.

The company markets the products as multifunctional, intended to combine sun protection, tanning and skincare rather than serving a single step.

Le Beach describes its products as vegan, cruelty-free and free of parabens, synthetic dyes and harsh chemicals, with packaging it states is fully recyclable [8]. The brand also lists exclusions aimed at coral-reef safety, saying its sun care is free from oxybenzone, octinoxate, PABA and homosalate. All products are made in Europe in line with EU regulations, according to the company [4]; a retailer specifies that manufacturing takes place in the Netherlands and Greece [8].

The brand says it donates a share of its earnings to charities including the Alzheimer's Foundation and Save the Children. The figure is stated inconsistently across sources: the company's about page gives "1% of the turnover" [2], while its homepage and a retailer page both cite 2% [1][8].

Le Beach reports several awards and nominations from natural- and ethical-beauty programmes. It says it won a double award at the Beauty Shortlist Awards in 2024, was named "Best Up & Coming Ethical Brand" in 2023, and was a nominee for the European Natural Beauty Awards in 2023 with its Radiance C product [5]. The brand also describes its Tantasy Drops as a multi-award-winning item and a Vegan Choice Award winner.

Le Beach is an active, early-stage brand. Its most recent visible activity includes awards through 2024 and a dedicated editorial review published in September 2025 [7], and the company states it will continue rolling out through 2026 [2]. No founding year is stated on any available source; the brand's awards date from 2023, indicating it is very young. It operates online with free shipping to the Netherlands, Belgium and Germany, and is also stocked by Dutch retailers.