Lendelundens Naturprodukter

Lendelundens Naturprodukter is a Swedish maker of handmade natural skincare and body-care products, based at Torna Hällestad near Dalby in the Lund municipality of Skåne. The company was formally registered as a limited company (aktiebolag) on 2 March 2006 [8], though its concept reaches back to the late 1990s and the work of founders Finn and Elisabeth Lendelund. It trades under the tagline "Roots of love" and is owned by Naturkosmetikkompaniet Naturkosmos AB.

The brand grew out of a question the founder began asking after becoming a mother in the late 1990s: what is actually in everyday skincare, and what is good for people and the environment. According to the company, the products developed gradually from there, "pearls on a string," made with attention to both body and soul.

The company traces its roots to two separate Swedish ventures that later merged. Finn Lendelund had worked as a vegetarian chef across Scandinavia, England and the United States before moving into skincare, launching a venture called Rosmarin Svanö in northern Sweden in 1986 [2]. Elisabeth Lendelund, born in India, developed her own skincare products while running a boutique in Lund. The two met in 2006 and married the following year on Österlen, combining their operations.

This shared history means the brand's effective founding date is genuinely layered. The aktiebolag Lendelundens Naturprodukter was registered in 2006 [8], but the underlying skincare work began earlier: the founder's late-1990s concept on one side [1], and Finn Lendelund's 1986 Rosmarin Svanö venture — later rebranded Crearome — on the other [2]. Crearome and Lendelundens share a founder and remain linked; one brand-published source describes the Lendelundens "Roots of love" venture as "Crearomes kärleksbarn," the passion project of the elder Crearome operation [3].

Finn Lendelund's original venture, Rosmarin Svanö, relocated to Gamleby in Småland in 1990 and was rebranded as Crearome, employing eight people, by 1998 [2]. After Finn and Elisabeth merged their work in the mid-2000s, the couple acquired a property at Lundavägen 1 in Dalby, known as "Klostret 5."

In November 2018 the family opened Lendelundens Roots of Love at that address — a combined shop, café and yoga centre. The inauguration on Sunday 15 November 2018 drew nearly 200 visitors [3]. The site has since broadened beyond retail into yoga, ayurveda, treatments and workshops, and sits alongside a related family business, Lendelundens Lantlif, which breeds Icelandic horses at Böckmans gård in Torna Hällestad [7].

Lendelundens Naturprodukter Aktiebolag (organisation number 556698-9579) is registered in Sweden with its parent company listed as Naturkosmetikkompaniet Naturkosmos AB [9]. The brand is sold primarily through the Naturkosmos retail channel and the family's own shop rather than a standalone brand website.

The brand positions itself as a small-scale, family-run alternative built on natural and, where possible, organic raw materials. One retailer summarises its philosophy as avoiding chemical colourants, flavourings and fragrances, drawing instead on what the brand calls nature's pantry of scents, tastes and colours [5]. The company frames the products as made "with love and warmth," prioritising human wellbeing, and describes them as carrying "care for both body and soul."

The products are handmade in Sweden in small batches and span skincare, body care and haircare, with prices in the indie range. Distribution is multi-channel: health-food stores, gift shops, tea shops, farm shops and direct web sales, including listings at Bodystore, Naturkosmos, Glimja, SheSoul and Jakobs Apotek, where the line appears under the variant name "Lendelundens Roots of Life" [10].

The range centres on cold-pressed plant oils and butters. Hero ingredients include shea butter, argan oil, aloe vera, calendula (ringblomma), jojoba, carrot, coconut, beeswax and chamomile. Signature items include a calendula salve (Ringblomssalva), a carrot cream (Morotskräm), Sheakräm Naturell, Aleppo soap and the Body butter Solmogen made with aloe and argan oil. The brand also makes massage and body oils, lip care, and chamomile shampoo.

The company states its products are based on natural and organic raw materials "as far as possible" [1]. It does not list specific third-party certifications such as KRAV or Ecocert; the eco labelling it uses derives from the parent operation's handling of raw materials sourced from organic farming, certified under organic-farming regulations rather than a single brand-level scheme.

Lendelundens Naturprodukter is active. The aktiebolag remains registered [9], and its products continue to be stocked by Swedish health and natural-product retailers including Bodystore, Naturkosmos, Glimja, SheSoul and Jakobs Apotek, alongside the family's own shop, café and yoga centre on Lundavägen 1 in Dalby. The brand's scope is essentially Swedish, though its products reach buyers elsewhere in the Nordics through resellers.