L'HAYA PERFUMES

L'Haya is a fragrance house based in Dubai, United Arab Emirates, founded in 2023 [1]. It specialises in Arabian-style perfumery built around oud, selling extrait de parfum compositions directly to customers through its own online store. The company frames fragrance as an emotional experience rather than a simple scent, describing it as something that "evokes emotions, memories, and a sense of self" [2].

The house appears under two closely related names: its logo and storefront use "L'Haya", while its own about-us copy refers to "Lhaya Fragrances" [1][2]. The two are used interchangeably rather than marking a rename, and "L'Haya" is the form shown on the store and packaging. As a company founded in 2023 it remains young, and much of its public identity comes from its own website; no founder is named in its published material.

L'Haya says it was "born from a passion for creating unique and luxurious scents" in the heart of Dubai [1]. According to the company, its founder set out to build a house offering "a diverse range of fragrances, each with its own distinct personality." The brand places its work within the tradition of Gulf perfumery, presenting it as authentic Arabian fragrance inspired by the heritage of Dubai. Beyond the founding year and city, the house discloses little about its beginnings; the identity of its founder and any parent company are not stated publicly.

L'Haya's range is built entirely around perfume, organised into scent families the store lists as oud, fresh, floral, fruity, gourmand, woody and oriental. Oud — the resin of the agarwood tree — is the house's signature material; the company calls it "one of the most luxurious and expensive fragrance ingredients in the world" [1]. Its perfumes are sold as extrait de parfum, which the brand states carries a 20 percent concentration and lasts through the day.

Named releases include Oud Royale, Emir Al Sultan, Raaha and Caramel Cashmeran. Fragrantica catalogues several L'Haya scents — among them Oud Royale, dated 2023 and classified as woody-oriental — consistent with the brand's Arabian positioning [4]. A later composition, Mansoury, is sold internationally as an extrait de parfum [6]. The company markets the line as "Luxury Perfumes" and designs its scents as unisex, describing them as being for "women and men who want something exceptional."

L'Haya operates chiefly as a direct-to-consumer brand, selling through its own online store with global shipping. Its perfumes also reach buyers through third-party sellers, including a Canadian stockist, CO Fragrance Bar [5], and marketplace listings such as Amazon [6].

The company states that it aims to "minimize our environmental impact by using sustainable practices and packaging," and it says it maintains its own laboratory where it tests every product [2]. No specific targets, measurements or third-party certifications are documented.

L'Haya remains active. Its most recent blog post is dated February 2026, and its website carries a 2026 copyright alongside an active online store and Instagram account [3]. As a small house founded in 2023, its documented history is short, and no awards, press coverage or independent editorial profiles have been recorded.