Lilly Lashes

Lilly Lashes is an American false-eyelash brand founded in 2013 by Lilly Ghalichi [1][7]. It specialises in strip and individual false lashes, magnetic lashes and related application tools, and positions itself at the premium end of the category. The company describes itself as "the #1 luxury lash brand in the US."

The brand grew out of the 2010s reality-television and influencer beauty scene, and it remains active: it continued to draw press coverage and launch products through 2025.

Lilly Lashes was created by Lilly Ghalichi, born Neelufar Seyed Ghalichi, a Houston native who trained as a lawyer before moving into beauty and media. She holds an undergraduate degree in business marketing and a law degree, attended Loyola Law School and was for a time a practising litigator before leaving the profession [8]. Ghalichi became publicly known as a cast member of Bravo's reality series Shahs of Sunset (2012–2014) [7][8].

According to Ghalichi, the brand began as a response to her own frustration. She has said she launched Lilly Lashes "due to my own personal need," explaining that while filming a Bravo reality show the market offered only two options: "barely there human hair, or ultra-fake looking synthetic lashes." She describes stacking and cutting several pairs together to build a more dramatic look, and set out to make a middle-ground lash "for girls like me" that was more striking than human hair but more natural than fully synthetic styles. The company says its lashes are handcrafted.

The range spans self-adhesive strip lashes, half lashes and toppers, 3D Mink and faux-mink styles, magnetic lashes, luxury synthetic lashes, individual flares, lash glue, and a smaller line of lip and brow products. Lilly Lashes credits itself with introducing "3D Lashes" to the false-lash market at its founding, and markets a proprietary Photolash technology used in its faux-mink line.

Among its signature styles, "Miami" is cited by Ghalichi as one of the brand's earliest designs and her personal favourite; on the company's own site the style carries an average rating of 4.95 out of 5 across more than 5,300 reviews [12]. Another widely reviewed style is "Mykonos," part of the 3D Mink line.

Lilly Lashes frames itself around confidence and glamour rather than a particular ingredient story, with the slogan "they always fit, and they're always fabulous." The company has stated that it sets out to offer a lash "for every style, eye shape, and budget," and refers to its customer community as the "Strip Club." Its stated values centre on confidence, glamour and inclusivity, with the brand asserting that "excellence is non-negotiable."

The brand maintains a long press list on its own site, citing features in publications including Vogue, Allure and Harper's Bazaar, much of it tied to 2025 red-carpet and awards-season coverage. A South China Morning Post profile of Ghalichi described Lilly Lashes as "a must-have for Hollywood's elite" [8]. The company also lists associations with public figures including Taylor Swift, Lupita Nyong'o and Simone Biles, drawn from its own press page.

The brand's synthetic and faux-mink lashes are described by third parties as vegan and cruelty-free; one specialist retailer states that "all Lilly Lashes are made from synthetic fibres, meaning they are 100% Cruelty-Free," and notes the company's stated support for PETA's Beauty Without Bunnies programme [10]. This claim applies specifically to the synthetic ranges; the cruelty-free status of the brand's real-mink line was contested and became the subject of legal action (see Controversies).

In 2020, Glamour UK published an article accusing Lilly Lashes of using real mink hair. The company denied the claim at the time, stating that its products were "100% Cruelty-Free" and used a synthetic material designed to replicate mink without animal involvement [10].

In 2022, Lilly Lashes agreed to settle a $500,000 class-action lawsuit brought by makeup artist Haylee Woodard, which alleged that its mink-fur lashes had been falsely advertised as "cruelty-free" and "vegan" while being sourced from mink farms [9]. As part of the settlement, the company stopped using the "cruelty free" claim on its mink-fur products. Following the settlement, PETA publicly called on the brand to discontinue selling mink lashes entirely.

Lilly Lashes is an active brand. The company marked its tenth anniversary in 2023, and continued through 2025 to launch products and appear in beauty and red-carpet press coverage. It sells through multiple channels and reports a global customer base.