Lilyeve

Lilyeve is a Korean haircare brand centred on scalp care, which describes its products as "clinically backed Korean haircare for scalp" [1]. It is operated by the Korean company Bitelab Co. LTD, which lists Yong hoon Jo as its owner [2]. The brand's own founding year is not publicly documented. Its range is organised around scalp-first treatment, with three product lines: Grow:Turn for hair loss, Scalp:Turn for scalp and dandruff care, and Repair:Turn for hair treatment, together with discounted product sets.

The brand's central premise is that healthy hair begins with a healthy scalp, and that consistent, uncomplicated routines matter more than elaborate regimens. Lilyeve frames this as "easy hair habits", presenting its serums as simple steps that fit into a daily routine.

According to the company, "small daily habits come together to become your unique haircare routine", an idea it distils into the tagline "Easy hair habits, lilyeve" and a stated mission to "start a deep transformation". Lilyeve names two guiding values: "Specialized & Easy", which it defines as scientifically proven ingredients delivered in accessible routines, and "Safely & Effective", with an emphasis on what it calls trustworthy ingredients for scalp and hair health. On its social channels the brand describes itself as "Korea No.1 Hair Care Brand", a self-description rather than an independently verified ranking [9].

Lilyeve's signature products are the Growturn Hair Serum and the Scalpturn Cica PDRN Brush Serum, each sold with a built-in brush applicator, alongside a newer Gelato Hair Pack. The Scalpturn serum uses what the company calls a "38-Point Brush Tip" for direct, precise application to the scalp [4].

The formulations are built around a small set of hero ingredients. BioExo-water, a heartleaf-derived ingredient, is listed as the primary active in the Grow:Turn line [3], while the scalp products feature cica and PDRN. The company markets a proprietary ingredient it calls Nano Exosome 3X, describing it as a "4th-gen hair loss care ingredient" meant to nourish the scalp [4]. Its scalp formulas are presented as silicone-free, fragrance-free, pH-balanced and low-irritation, aimed at sensitive or stressed scalps.

Lilyeve positions its products as clinically supported. The company says the Scalp:Turn line was "validated through 7 clinical studies for visible scalp improvement" [4], and describes the Grow:Turn formula as clinically validated to help strengthen hair roots and support healthy growth, summarising the approach as "powered by nature, backed by science" [3]. It does not publish the underlying study details on these pages.

Lilyeve is owned by Bitelab Co. LTD, a Korean company that also operates a United States distribution entity, Bitelab LLC, based in Fort Lee, New Jersey [2]. Both the brand and its parent list Yong hoon Jo as owner.

Lilyeve is an active brand. Its line-up continues to expand, with recent additions including the Scalpturn Cica PDRN Brush Serum and the Gelato Hair Pack.