Linda Johansen Skincare

Linda Johansen Skincare, marketed as LNDA, is a Norwegian skincare company founded in Oslo in 2008 by Linda Johansen [7]. The brand specialises in products aimed at women over 40, built around the hormonal skin changes of peri- and post-menopause. It remains active, selling directly through lnda.com, through the Swedish retailer Lyko, and through QVC in Germany and Italy, and it operates a treatment clinic in Oslo.

The company positions itself as a clinically focused line for mature skin, describing its work as "More Science = More Results" and its formulas as drawing on more than twenty years of experience. Its stated audience is narrow by design: one of its taglines reads "Created for women 40+. Not for everyone."

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

The brand grew out of its founder's own experience. According to the company, Linda Johansen developed skin problems in her late thirties — breakouts, dryness, oiliness and sensitivity that, she says, existing products could not resolve, made worse by Norway's harsh climate. She opened her first skincare salon in 2004 and, after several years working with what the company calls top laboratories, launched the LNDA line in 2008 [7].

Johansen is described on the brand's site as the founder and the public face of the company, drawing on more than two decades in skincare. The company says her approach was shaped by listening to many women describe how their skin changed with age, and that this informed a focus on hormonal rather than purely cosmetic ageing.

LNDA began as a Norwegian brand and expanded gradually across the Nordics and into broadcast retail. It became available in Sweden in September 2021, then launched at the beauty retailer Lyko on 1 July 2022, where it was featured as brand of the month that August [7]. In 2025 the company extended into television shopping, launching on QVC in Germany and Italy.

The company frames its mission around results rather than promises, stating that "skincare should deliver results, not just promises" and that its formulas are built for "every stage of life." It lists its guiding values as safety, sustainability and ethical practice, a minimal-fragrance approach, and a focus on ingredients it describes as proven and effective.

Central to the brand's messaging is the term "SkinOpause," which Johansen coined to describe the way hormonal change affects mature skin — a loss of elasticity, dryness, reduced radiance and uneven tone. The concept anchors LNDA's stated specialism in skin during and after menopause, a theme it ties to the broader 2020s interest in menopause-related beauty.

LNDA's range spans skincare, makeup, body care, self-tanning products and supplements, alongside a medical-grade tier. Signature products include the NO. 1 Day Cream SPF30, a 24K Gold Serum that the company says contains real 24-karat gold together with hyaluronic acid and an EGF growth factor, the 24 Hour Repair Cream in the LAB+ line, and a Collagen Beauty Boost supplement. Hero ingredients across the line include hyaluronic acid, retinoids, AHA fruit acids and collagen.

The medical-grade collection, branded LNDA+LAB, is described by the company as containing higher concentrations of active ingredients than its standard products, with the site advising a gradual introduction so skin can adjust. The brand cites in-house clinical testing on women aged 42 to 75 — for example, it states that 100% of testers reported increased hydration and softness from the 24 Hour Repair Cream — and notes that several products hold Dermatest five-star certificates. Such figures are the company's own results rather than independent findings.

The brand sells across several channels: direct-to-consumer online, a business-to-business distributor programme, the Lyko partnership in Sweden, QVC in Germany and Italy, and the LNDA Skin Clinic in central Oslo, which offers treatments such as facials, microneedling and injectables.

On its sustainability page, the company says it aims to steadily reduce its carbon footprint and is exploring carbon-offsetting initiatives. It offers many products in refillable formats to cut waste, says it is reducing plastic use in favour of recyclable and reusable packaging, and states that its producers operate under EU and international environmental standards. The brand also describes its products as 100% cruelty-free, 99.9% vegan, and free of parabens and added fragrance. No third-party ethical or sustainability certifications, such as Leaping Bunny or Vegan Society, are listed on the site.

The brand routinely describes itself as award-winning, though beyond the Dermatest product certificates no specific awards are named in its materials. Press coverage has been concentrated in Nordic trade and retail contexts: a 2022 announcement of the Lyko launch described LNDA as "a massive success in Norway" [7], and the 2025 QVC debut extended its reach into German and Italian broadcast retail.

Linda Johansen Skincare is active. Its most recent notable development was the 2025 launch on QVC Germany and Italy, and it continues to run an e-commerce operation and its Oslo clinic, with the website carrying a 2026 copyright. The brand remains founder-led under Linda Johansen.