Lip Intimate Care

Lip Intimate Care is a Swedish intimate-care brand based in Stockholm, founded by Veronica Campbell and incorporated as Lip Intimate Care Sweden AB [5]. It makes plant-oil-based cleansers, moisturisers and related products for the vulva, positioning itself around clean, natural formulas and respect for the skin's natural microbiome. The company describes its purpose as breaking the stigma around women's intimate and sexual health and "normalizing vulva care" [2].

The brand frames itself as an effort to rethink a category it sees as having been "clinical, overlooked or harsh." Its products are sold through its own multi-currency online store, a separate wholesale portal and a range of third-party retailers across Europe and Asia.

According to the company, Lip Intimate Care grew out of personal loss. Founder Veronica Campbell created the brand after losing her daughter to birth defects during pregnancy, an experience she says led her to question the chemicals in the conventional cosmetics she had been using. "What began as grief turned into purpose," she recalls, describing years spent researching and testing natural skincare before developing a line for what she calls the most sensitive part of the body [3]. The company presents the resulting range as a tribute to her daughter.

Through that research, Campbell identified what she saw as a gap in the market: the absence of gentle, naturally formulated products made specifically for women's intimate care. The retailer De Groene Drogist similarly describes her as having "become an expert in the field of natural cosmetics" after years of study before launching the brand [9].

In 2017 the brand's identity and packaging, entered under the name "LIP," were recognised in the Logo Design category at the Eurobest awards. The work was created by the Stockholm agency Identity Works for client Lip Intimate Care Sweden AB and described in the entry as packaging meant to be "clean, modern, confident and shelf-commanding," intended to shift intimate care "from embarrassment to pride" [7]. The company's own "award-winning" description traces to this design recognition.

Lip Intimate Care centres its messaging on vulva wellness and on what it calls a body-friendly approach to cleansing. The company argues that foaming, soap-based products can strip the skin's natural barrier, and presents oil-based cleansing as a gentler alternative that lifts away impurities without disrupting the intimate microbiome [2]. This position is echoed on its pages by named healthcare professionals, including a doctor and a midwife who endorse the brand's oil-based products.

The company groups its outlook under four stated values — "intimate and proud," "natural and organic," "hydration and comfort," and "biome-friendly" — and says its mission is to "break stigmas, raise the standard for vulva wellness, and offer gentle products trusted by doctors worldwide" [2]. It situates itself within the broader clean-beauty movement.

The company's range spans vulva cleansers and moisturisers alongside bikini-area care, deodorant, men's care and pregnancy-related ("mamahood") products. Its cleansing oils combine plant oils with ingredients such as sea buckthorn and fragonia; a cleansing oil pairing the two is the product customers cite most often in the brand's testimonials and functions as its signature item [6]. The company says its cleansing oils are made with fully natural ingredients and a high share of organic content, and are free from preservatives [2]. A prebiotic deodorant, marketed as "Bare Air," was introduced as a recent launch [1].

Marketed claims, restated by third-party retailer De Groene Drogist, include that the products are vegan, cruelty-free ("not tested on animals"), certified organic, pH-balanced, hypoallergenic, and free from parabens, sulphates, synthetic fragrances and alcohol, as well as free from microplastics and PFAS [9]. The company states its products are made in Sweden. No specific named certification body is identified in the available sources despite the "certified organic" wording.

Lip Intimate Care is active. The brand site carries a 2026 copyright and continues to add products, including the recently launched "Bare Air" prebiotic deodorant [1]. Distribution is multi-channel: the company sells directly through its own e-commerce in several currencies, operates a business-to-business wholesale portal, and is described by the business database Tracxn as also reaching customers through partnered offline retailers [8]. Listings on third-party stores in markets including the Netherlands point to distribution beyond the Nordics.