L'Objet

L'Objet is a luxury home and lifestyle house founded by Elad Yifrach and based in the United States, with a creative studio in New York and porcelain production in Portugal. It is best known for tableware and décor finished in materials such as 24-karat gold and Limoges porcelain, but it also maintains an in-scope beauty range: eau de parfum, home fragrance, and apothecary bath and body products. The company places its founding in 2005, while several editorial profiles date it to 2004.

The brand remains active. It marked twenty years in 2025 and introduced a new fragrance, Delphes, in 2026 [8].

L'Objet was created by Elad Yifrach, who trained as an interior designer in Beverly Hills before relocating to New York. According to a LuxDeco interview, Yifrach flew to New York with his first collection and presented it to the buyer at Bergdorf Goodman, who purchased the pieces on the spot [5]. Editorial profiles describe him as born in Tel Aviv, with an interest in jewelry he traces to a family that worked in the gemstone trade [6]. That background shapes the house: Yifrach has said he settled on Portuguese workshops because their artisans could reproduce the mirror-polished surfaces and filigree-like detailing he wanted [6].

Sources disagree on the founding date. L'Objet's own craftsmanship page states the house was established in 2005, framing 2025 as its twentieth anniversary [4]. Independent profiles by LuxDeco and The French Jewelry Post instead give 2004 [5][6]. This article follows the brand's self-statement of 2005, with 2004 as the widely cited alternative.

The house summarizes its outlook in a single line repeated across its materials: luxury, it argues, is "not determined by what an object costs, but instead by what it is worth." Yifrach describes the collections as a homage to the cultures that inspire them and to the artisans who make them, and frames his aim as creating "pieces that people want to touch and treasure" for everyday use [5].

Editorial coverage has cast that approach as "table jewelry." The French Jewelry Post positioned L'Objet at the meeting point of fine craftsmanship and the decorative arts, noting that the brand treats functional objects as luxury artifacts and presents them in velvet-lined boxes that recall jewelry packaging [6]. Its design language borrows openly from jewelry-making, applying gold plating and decorative stones to objects intended for the table.

Porcelain is central to L'Objet's identity; the company refers to it as "white gold" and produces it at its own atelier in Portugal, where pieces are molded, fired, and hand-painted. The house's signature 24-karat gold finish is built up in layers and polished by hand, and the brand describes embracing the small irregularities that make each piece individual. Beyond porcelain, its decorative work draws on materials including platinum, brass, and stainless steel, along with stones such as malachite, lapis lazuli, onyx, and jade.

On sustainability, the brand has said it has begun incorporating recycled materials into production, though it publishes no formal certifications [5].

L'Objet's catalogue spans dinnerware, drinkware, and décor alongside a dedicated apothecary and fragrance line. The fragrance side is the most recent expansion: since 2023 the house has developed its eau de parfum range in collaboration with the perfumers Yann Vasnier and Jean-Claude Ellena [7]. The line includes scents such as Côté Maquis, described by the brand as notes of salty air with incense, cashmere wood, and labdanum, and Rose Noire, characterized as exotic roses contrasted with Ceylon tea. The apothecary range extends into bath salts, lotions, soaps, scented candles, incense, diffusers, and room spray.

Its 2026 fragrance, Delphes, was composed by Jean-Claude Ellena and inspired by the olive-covered hills around Delphi. It is built around Olive Grignon Absolute, which the brand presents as a rare extract developed exclusively for L'Objet and not previously used in perfumery, drawn from the olive fruit and its aromatic byproducts [8].

L'Objet is an active, US-based house operating .com, European, and UK storefronts, with multi-channel and trade distribution. Its most recent visible activity includes the 2025 twentieth-anniversary campaign and the 2026 launch of Delphes [8]. Its parent company and ownership structure are not publicly documented in the available sources.