Lomani

Lomani is a French fragrance brand and the flagship label of Parfums Parour, a family-owned perfume house based in Paris. The company traces its origins to 1986, when Parfums Parour was founded at 6 avenue Matignon in the city's 8th arrondissement [6]. Its first scent, Lomani Pour Homme, followed in 1987 and became the brand's enduring signature in the men's fragrance market [10]. The brand remains active and is distributed internationally, with the parent company reporting a presence in more than 90 countries [6].

Lomani works in the affordable end of the fragrance market, positioning itself as accessible French perfumery rather than prestige luxury. Sobelia, a fragrance retailer, describes it as "an accessible and desirable luxury brand," while the company frames its newer ranges as "entry-level luxury" aimed at "affordable elegance."

Lomani is wholly tied to Parfums Parour, which presents the label as "the star brand of the Parfums Parour group." The house describes itself as family-run, and its founders are not named in public company material; the brand's own pages and corporate sites identify the parent and its heritage without crediting an individual founder.

The founding date carries a minor discrepancy across sources. Parfums Parour gives 1986 as the year the company was established in Paris [6], a figure echoed by third-party retailers. The first Lomani-branded fragrance, Lomani Pour Homme, was not released until 1987 [10]. The 1986 date reflects the founding of the parent house, while 1987 marks the launch of the first product carried under the Lomani name.

The company is headquartered at 6 avenue Matignon in Paris and, according to LinkedIn, employs between 11 and 50 people [7]. It maintains a regional arm, Parfums Parour LLC, based in Business Bay, Dubai, which handles distribution across the Middle East [8].

The brand's history is closely bound to its debut fragrance. Lomani Pour Homme, introduced in 1987, is an aromatic fougère built on lavender, lemon, bergamot and rosemary over a mossy, patchouli base — a classic French masculine style. The fragrance database Wikiparfum, run by the Spanish group Puig, classifies it as an "Aromatic Fougère" and describes it as "a vigorous, distinguished blend for a very modern masculine fragrance, created for the active and straight-forward man of taste" [9].

From that single release, the catalogue has grown into dozens of scents for both men and women. Industry listings record more than 60 Lomani fragrances, with the newest editions dated to 2024, and credit collaborations with perfumers including Benoît Bergia, Sébastien Martin and Marine Jacolin.

Beyond Pour Homme, the women's scent Miss Lomani is among the brand's recurring lines [10]. In recent years the company has added two ranges it markets as its move into entry-level luxury: Les Essentiels, an oud- and metal-themed collection (L'or Oud, L'or Noir, L'or Rose, L'or Gold, L'or Azure), and the Private Collection (Black Storm, White Fusion, Bleu Nuit, Prestige Oud, Blanca Fantasy). Parfums Parour describes these as setting "new benchmarks in affordable elegance."

Lomani also holds licences to produce celebrity signature lines. The most prominent is a fragrance line bearing the name of the Indian actor Amitabh Bachchan, sold under the AB Spirit Millionaire label, which the brand says he was "chosen" to create and distribute [2]. The company produces a second signature line for the Iranian actress Hedieh Tehrani [5].

All Lomani fragrances are produced in France, which the brand presents as central to its identity: its pages describe the scents as "proudly made in France, a testament to the brand's dedication to craftsmanship and tradition." Parfums Parour uses the tagline "Haute Parfumerie Made in France" [7]. The house frames its broader approach around flexibility and frequent reinvention, saying it caters to "the lifestyles of the young and dynamic in all their forms."

Lomani reaches a wide international market through wholesale and retail channels rather than a single flagship presence. Parfums Parour states the brand is sold in more than 90 countries across all continents [6]; an older figure from the Indian retailer Beauty Baskets cites "over 70 countries" [11]. The brand is stocked by retailers in India, the Middle East, Europe and the United States, where it operates a dedicated online storefront.

Lomani is an active brand. Its parent continues to report distribution in more than 90 countries, the Dubai arm remains in operation, and the brand runs a US online store. The most recent post on its official blog is dated May 2026 [4], and fragrance databases log new releases as recently as 2024. No major editorial beauty press covers the brand, which operates in the mass-market and affordable fragrance segment rather than the prestige sector.