Look at me

Look at me is a South Korean skincare brand based in Seongnam, in the Gyeonggi region near Seoul. It was the first label launched by the manufacturer Young Won Costech, which introduced the brand in 2014 [2]. The line began with facial masks and treatment masks made for specific parts of the body, including the hands and feet, before broadening into everyday moisturizers and anti-aging care.

The company continues to run a direct online store carrying its full catalogue, and frames its aim as affordable, effective skincare. Its most recent dated brand news was posted in June 2024 [3].

Look at me was established as the inaugural brand of Young Won Costech, a Korean cosmetics manufacturer headquartered in Seongnam [2]. According to the company, the label first concentrated on face masks and on masks designed for different areas of the body, such as the hands and feet. Roughly three years after launch, it expanded into daily moisturizers and wrinkle care through its "Teen Again" line, which the company presents as a step toward accessible, everyday skincare.

The founding date is recorded differently across sources. The brand's own pages place the launch in 2014 [2], while a business directory profile of the parent lists Young Won Costech's year of establishment as 2019 [5]. The 2014 date refers specifically to the Look at me brand debut; the 2019 figure describes the parent company, and no single parent founding year is consistently documented.

The brand is owned by Young Won Costech Co., Ltd., a Seongnam-based manufacturer led by chief executive Jaeki Kim [2]. Young Won Costech produces two further skincare labels alongside Look at me: MEDIFORDEAR, positioned as a medical-grade professional line, and DEWFIERE, described as a minimalist, detox-focused range [5].

Look at me's catalogue centers on skincare and body care. Its early identity rested on face masks and on body masks for areas like the hands and feet [2]. The later "Teen Again" range extended the brand into eye creams, day and night serums, and brightening and day creams, drawing on ingredients such as peptides, retinol, collagen, adenosine, ceramide, vitamin C and niacinamide. A separate collection of fruit-themed lip balms — including blueberry, strawberry, cherry, apple and peach variants — rounds out the consumer lineup.

Look at me remains commercially active. Its direct online store is live with a full product catalogue, though its first-party publishing has been sparse: the only dated brand news comes from June 2024 [3], and its notice board carries no posts [4].