Lophiel

Lophiel is a Swedish niche perfume house founded in 2022 by the Swedish-Iranian fragrance designer Ramin Norouzi [7]. The company builds its identity around angels: its debut collection, The Scent of Angels, names each fragrance after a different angel and matches the scent to that figure's character. The brand name itself is taken from what the company calls the angel of beauty [1].

The house frames itself as the continuation of a family dream rather than a new launch, and it sells high-end fragrances through its own website and a small set of Swedish retailers. It remains active, with its most recent fragrance released in 2026.

Lophiel's story is rooted in a family legacy that predates the company by decades. According to the brand, the founder's grandfather, Mousa, traveled to the South of France in 1977 and met a perfumer in Monte Carlo who offered to help him create a perfume house bearing his name [1]. That venture never happened. On his deathbed, Mousa recounted the journey to his grandson Ramin and urged him to fulfill the unrealized ambition.

Swedish-Iranian fragrance designer Ramin Norouzi went on to do so, traveling to the South of France himself and establishing Lophiel as what the company describes as "an inherited brand" with a promise to create fragrances from the finest raw materials [1].

The date attached to this history varies depending on the source. Lophiel's own website foregrounds 1977 and describes the house as "founded on a man's dream and vision," which can read as a founding date. The fragrance reference database Fragrantica, however, records the perfume house as founded in 2022 by Norouzi, treating 1977 strictly as the year of the grandfather's original meeting rather than the company's creation [7]. The brand's own backstory supports the later date, since the 1977 trip belongs to Mousa and the company itself to Ramin.

Lophiel positions itself as a family-legacy house making fragrances meant to be handed down across generations. The company states its purpose as continuing "our family's journey and promise by creating high-end fragrances to be passed down through generations, from father to son" [1].

Its concept ties each scent to emotion and personality. The company says there is a direct connection between scent and memory, and that the notes a wearer chooses reflect part of their own identity. Within The Scent of Angels, each fragrance is built to echo the personality and abilities associated with its namesake angel.

The brand describes its output as "sustainable creations that represent a legendary heritage" [1], though it publishes no specific targets, commitments, or certifications to support the sustainability claim.

The debut collection launched in 2022 with six fragrances — Lophiel, Minel, Cassiel, Duma, Haniel, and Sablo — all developed in collaboration with the perfumers Helene Vonesch and Sebastien Lacouture [7]. The releases are split across two lines, the Privé Collection and the Lophiel Collection.

In 2026 the house added Ramiel, named for what it calls the angel of hope and presented as "The Scent of Hope" [11]. The fragrance is built on a warm, woody-spicy profile: bergamot zest, cardamom, and pink pepper at the top; tobacco absolute, tonka bean absolute, and vanilla at the heart; and gaiac wood, labdanum absolute, and warm amber in the base. The company describes Ramiel as wrapping the wearer "in an invisible glow of optimism and confidence."

Lophiel reaches customers through its own direct site and a selective set of Swedish stockists, among them the Stockholm department store NK along with the perfumeries Parfym.se, Gents, and Scents for you [4]. While the website supports multiple currencies, the brand's listed retail partnerships are confined to Sweden.

Lophiel is active. Its most recent release, Ramiel, appeared in 2026, and the company continues to operate its own retail site [11]. It is a young, small-distribution house: it has no Wikipedia entry and no significant beauty-press coverage, which is consistent with an independent perfume label founded in 2022 and selling chiefly within one market.