Lorenzo Pazzaglia

Lorenzo Pazzaglia is an Italian niche perfume house founded in 2021 by Lorenzo Pazzaglia, a former restaurant cook who turned to fragrance after experimenting with essential oils in his family's kitchen [2]. The brand trades as PAX by Lorenzo Pazzaglia and is run through the company PAX s.r.l. [5]. It produces artistic perfumery in the Extrait de Parfum format and sells directly to customers, and it remains active: its blog was last updated in June 2026.

The house is based in the Marche region of central Italy. Its registered office is in Cagli, in the province of Pesaro e Urbino [5], while the founder is described on the brand's own pages as living on the Adriatic coast at Fano, the town where the third-party database Parfumo records that he grew up [9].

By the brand's account, the company began in the kitchen rather than the laboratory. Lorenzo Pazzaglia worked as a cook in his family's restaurant in the hills near Cagli, and the firm traces the start of his perfumery to this setting, where he began linking the aromas and flavours of cooking to scent [2]. According to the company, he started experimenting with essential oils almost as a game, testing early blends on friends and customers of the restaurant before the idea grew into a business.

That business became PAX s.r.l., which the founder page describes as backed by his family, and the brand PAX by Lorenzo Pazzaglia was launched in 2021 [2]. Parfumo gives the same outline, describing a chef who founded PAX s.r.l. in 2021 and released his first fragrances under the PAX name [9].

The company positions itself as Italian artistic perfumery and sums up its character with three words used on its English brand page: "Authentic. Audacious. Unforgettable." [4]. Its stated mission is to tell stories through scent — to turn memories into essences and emotions into perfumes [2] — and its marketing describes the fragrances as "liquid emotions" and "stories to wear" rather than ordinary scents. The brand's motto, drawn from its tagline, is "Life is a summer. Always live it to the fullest."

In its own materials the house emphasises a small set of selling points: carefully chosen raw materials, a high concentration of essential oils said to give strong projection and longevity, and production by hand in Italy [4]. The fragrances are extraits de parfum, the most concentrated of the common perfume formats.

The brand's perfumes are organised into themed lines, among them a Sea Collection, a Gourmand Collection and a Cocktail Collection. Several individual releases have been singled out in award listings, including Sun-Gria, Summer Hammer, Black Sea, Speachless and Tropikalys Karma.

Sun-Gria, a fruity composition built on notes such as blood orange, grape and red wine over a sweet, vanillic base, is the brand's most visible product. It premiered at Esxence 2024, the niche-fragrance trade fair held in Milan [8], and went on to feature prominently in the brand's awards.

At the 2024 ScentXplore People's Choice Awards in New York, the house took two prizes: Rising Star Perfumer, awarded to Lorenzo Pazzaglia himself, and Fragrance of the Year for Sun-Gria [7]. The brand also lists these wins on its own founder page, where the awards appear under their Italian titles [2], so the recognition is confirmed by an independent source as well as the company's own account.

Beyond ScentXplore, the brand reports a series of further wins at niche-fragrance events: Best Revelation Fragrance for Summer Hammer at the Perfume Awards in Madrid in 2024, two prizes at the 2025 Snouf Awards for Speachless and Black Sea, a Best Niche Perfume award at the Art Niche Expo in Romania in 2026 for Tropikalys Karma, and a repeat Snouf Awards win in 2026 [2].

Lorenzo Pazzaglia is an active, independent house. Its blog carried posts through June 2026, its online shop and social channels remain in use, and it continued to collect awards into 2025 and 2026. The company describes itself as operating well beyond Italy, pointing to award appearances in New York, Madrid and Romania, and it sells its perfumes directly to customers through its own website.