LovaSkin

LovaSkin is a Swiss-made foot-care brand built around a single idea: an instant foot peel that promises to soften callused feet in roughly two minutes. It was created by Swedish beauty entrepreneur Lovisa Walker and is operated under the Swiss company Novellia Beauty AG [8]. The brand dates its own founding to 2018 [5], while editorial coverage records it as launching in early 2019 [6] — most likely the year it reached the market rather than a competing founding date. LovaSkin remains active, selling directly to consumers and through beauty salons and spas across Europe and beyond.

The brand's geography is layered. Its product is marketed as "Swiss made" and developed in Switzerland [8], its parent company is registered in Switzerland, its founder is Swedish, and its operating address sits in Louvain-la-Neuve, Belgium [5]. The name itself nods to that Swedish thread: according to the founder, "Lova" means "to promise" in Swedish, her mother tongue.

LovaSkin grew out of a personal frustration. The founder, Lovisa Walker, has said she was embarrassed by the state of her own feet for many years and wanted a faster, less tedious alternative to existing pedicure routines. On the company's professional site she frames the result plainly: it was in 2018 that LovaSkin and its instant peel "were born." The company describes itself as small and self-financed, run by a single owner without outside investors, according to an early editorial review [6].

The brand is essentially a one-product line with supporting items. Its signature product is the LOVASKIN Instant Foot Peel, a spray-on treatment sold as kits and refill bottles, alongside the LOVASKIN Instant Moisturizer and a double-sided stainless-steel foot file. The company positions the peel as a fast, three-step routine — spray, wait about sixty seconds, then file away softened skin — that delivers "baby-soft feet in just under 2 minutes."

The formula combines exfoliating acids with hydrating botanicals. LovaSkin lists alpha- and beta-hydroxy acids — lactic, malic, salicylic and glycolic acids — together with Swiss glacier water, aloe vera, cactus extract, eucalyptus, witch hazel and lemon peel extract. An awards listing describes the peel as a "swiss made cosmeceutical foot care treatment" blending hydrating and exfoliating ingredients [8].

LovaSkin's pitch centres on speed and convenience. The company contrasts its peel with the older, slower process of softening feet, which it describes as "time-consuming, tedious, and often unpleasant," and emphasises low cost per use and ease of application. Its taglines include "Smooth callus-free feet in seconds" and "Lova the skin you're in." The brand states that its products are vegan, cruelty-free, paraben-free and gluten-free [1]; an editorial review repeats these claims and adds that the treatment is "clinically dermatologically tested." No formal third-party certification (such as Leaping Bunny or the Vegan Society) is documented in the available sources.

LovaSkin also cites a German cosmetic study in which, it says, 98% of testers stated they would recommend the product to friends [6]. As with other performance claims, this figure is the company's own.

The Instant Foot Peel won a Cosmoprof Asia Beauty Award in 2019 in the Hand & Nail Product category, under manufacturer Novellia Beauty AG [8]. The same year, trade publication Cosmetics Business reported that the product had been shortlisted for a Pure Beauty Award in the Best Special Innovation category, billing it as the UK's first instant foot peel [7]. The brand's professional site additionally lists features in titles including Professional Beauty, Marie Claire, Glamour and Cosmopolitan; these are stated by the company on its own press wall and are not individually verified [5].

LovaSkin sells both directly online and through beauty professionals. Cosmetics Business reported in 2019 that the product was available from more than 1,000 beauty professionals across England, Scotland and Wales [7]. A later review described the brand as selling in 17 countries, primarily through salons and spas, with more than 350 stockists in Switzerland [6]. The company operates separate regional storefronts for Europe and the United States, plus a French-language business-to-business site for salon and spa buyers.

LovaSkin is active. It maintains live regional online stores, a business-to-business site for professionals, and an active social presence under the handle @lovaskinswiss, and the company reports a base of more than 20,000 customers and over 1,000 reviews [5]. It remains a small, niche brand focused on a single foot-care category rather than a broad cosmetics range.