Lovro

Lovro is a Polish colour-cosmetics brand offering makeup for the face, eyes and lips. It is sold through its own online store at lov.ro and is operated by E-Commerce Solutions Sp. z o.o., a company registered in Warsaw [4]. The brand presents itself as the work of a team of makeup specialists and organises its range under seasonal collection names such as Afterlight, Bloomlight and Moderate.

The label appears to be recent. Its website carries a 2026 copyright line and frames most of its ranges as new arrivals, and no founding year, founder names or origin-story date are published anywhere on the site. It remains active, with current collections and a live storefront.

The brand is unambiguously Polish, and its web address, lov.ro, is a play on the name "Lovro" rather than a sign of Romanian origin. The company behind the store, E-Commerce Solutions Sp. z o.o., is registered at an address in Warsaw and appears in the store's terms as the legal seller [4]. The same operator also runs a sister makeup brand, Poppy Head.

Because the brand does not publish its own history, little is documented about how or when it began. The available signals — a 2026 copyright and collections described as new — point to a young company rather than an established house.

According to the company, Lovro combines high quality with distinctive design while keeping its products functional and reasonably priced [1]. Its about page sets out three guiding ideas: modern beauty, high-quality formulas, and practical, harmonious colour palettes [2]. The brand's tagline describes it as "modern makeup and trendy colour cosmetics," and it says it is aimed at customers who value subtlety, a contemporary look and an effortless effect.

The current line centres on the Afterlight collection, which the brand describes as "skin touched by the last light of day." It includes a baked blush, a glow bronzer, a highlighter, a shimmer eyeshadow duo and a cream bronzer balm. Other named items include a Non-transfer Lip Oil and a Non-transfer Gel Lipliner, along with products grouped under the Bloomlight and Moderate collections. No hero ingredients, certifications or manufacturing details are disclosed.

Lovro is active. Its direct-to-consumer store is live, carries a 2026 copyright and presents several recent collections. The storefront operates in Polish, English and the Baltic languages — Estonian, Latvian and Lithuanian — and the brand is also listed by third-party Polish beauty retailers [5]. On the evidence available, it is a small, recently launched colour-cosmetics brand.