LYSS

LYSS is a Czech oral-care and teeth-whitening brand that sells directly to consumers through its own online store, shipping across Europe. Its range centres on at-home teeth whitening — an LED kit, a purple corrector and whitening strips — alongside toothbrushes, toothpastes and interdental tools such as a water flosser.

The company operates under Czech law [5], where its legal entity, LYSS, s.r.o., was entered in the commercial register in early 2023 [6]. The brand remains active and its storefront is live, though its public blog has not been updated since March 2023 [4].

By its own account, the brand grew out of dissatisfaction with the toothbrushes then available, and set out to make everyday oral care more effective, safe and enjoyable. LYSS says its products are developed together with dental professionals and shaped by feedback from its customers.

The brand's timeline is not entirely clear-cut. The legal entity, LYSS, s.r.o., was registered at the Regional Court in Plzeň on 23 February 2023 [6]. The consumer brand appears to be older, however: the earliest dated posts on its blog go back to September 2022 [4], suggesting the online store was operating before the company was formally incorporated. In March 2023 LYSS became a verified e-shop through Heureka, a Central-European shopping-comparison service [4].

LYSS frames oral care as something to enjoy rather than endure. The company states its aim is to "turn a boring daily routine into a real experience that you will look forward to," and describes its products as meant to be effective, safe and fun [2]. It presents its development as science-backed and community-driven, saying it listens to its customers when planning new products.

A recurring theme in the brand's messaging is avoiding hydrogen peroxide in its whitening products, and it advertises eco packaging with what it calls a minimal carbon footprint [1].

Teeth whitening is the brand's core. Two whitening approaches anchor the line. The V34 corrector uses a deep-purple shade to visually neutralise yellow tones on the teeth, which the company positions as a peroxide-free method [2]. The PAP+ formula is presented as an alternative to hydrogen peroxide that, according to LYSS, supplies minerals to strengthen teeth while keeping the enamel intact [2].

Signature products include the V34 Whitening Corrector, the LYSS 405nm Teeth Whitening Kit and PAP+ Whitening Strips, along with a water flosser and a sonic toothbrush. The brand's toothbrushes are designed with dentist input, and its toothpastes move away from traditional menthol toward flavours such as watermelon, mango sorbet and strawberry.

LYSS is active. It runs a live online store on the Shopify platform, selling directly to consumers and delivering across Europe within a few working days [3]. Its home market is the Czech Republic, served by a Czech-language sibling storefront, lyss.cz, and a Heureka listing. Datable public content is limited — the on-site blog has not been updated since March 2023 [4] — but the storefront and checkout remained operational as of 2026.