Magic Stripes

Magic Stripes is a German skincare and beauty-accessory brand based in Hamburg, founded in 2013 by celebrity makeup artist Natalie Franz [1]. It is known above all for its eyelid lifting stripes — adhesive strips marketed as a non-surgical way to lift tired or drooping upper eyelids — and has since expanded into hydrogel face masks and collagen eye patches. The company operates through MAGICSTRIPES GMBH and sells internationally through a multi-currency online store [3].

The brand remains active: its storefront is live and selling as of 2026, although its own blog and news activity appears to have slowed, with the most recent posts dated May 2023 [5].

Magic Stripes traces its start to Natalie Franz, who the company describes as a celebrity makeup artist whose earlier work included high-profile clients such as Lady Gaga, Taylor Swift and Alessandra Ambrosio, alongside collaborations with photographers including Steven Klein and Karl Lagerfeld. According to the brand, Franz discovered the eyelid-lifting stripes while travelling through Japan and was struck by their rejuvenating effect, then decided to bring the product to the European market [1].

The brand dates this moment to 2013, framing the launch as a way to "spark the magic into the lives of many busy people worldwide" [1]. Franz also serves as managing director of the company, which is registered in Hamburg.

The brand's signature product is the eyelid lifting stripe, a single-sided adhesive strip applied to the upper lid to create a more defined crease and a wider, more open-eyed look without cosmetic surgery. The stripes are sold in small, medium and large sizes. From this single hero product, the range has grown to include hydrogel masks and patches such as the Wake Me Up Collagen Eye Patches, the Lifting Collagen Mask, the Magnetic Youth Mask and the Hyaluronic Intensive Treatment Mask.

Magic Stripes lists its products as cruelty-free, stating that it does no animal testing, and describes its formulas as paraben-free and dermatologically tested [2]. The strips themselves are described in retailer copy as made from hypoallergenic silicone intended to stay transparent and undetectable in wear.

The company positions itself as a "SPA-on-the-go" — quick, simple, non-surgical solutions for tired skin, puffiness and a lack of radiance. According to Magic Stripes, the product "soon became the most sought-after product on the shelves of those looking for a convenient SPA-on-the-go" [1]. The brand's outlook is summed up in its tagline, "We believe in magic – it's time you do, too." [1]

The brand cites a feature in Harper's Bazaar (US), in a roundup of eye patches for brighter, younger-looking eyes. Its own press page also displays logos from a wide range of magazines, including ELLE, InStyle, Cosmopolitan, Glamour and Marie Claire, though these are presented as brand-stated media appearances rather than verifiable articles.

A first-person review in FASHION Magazine offered an independent assessment. The editor found that the stripes gave a more defined, bright-eyed appearance and were easier to apply by hand than traditional double-sided eyelid tape, with surprisingly little visibility once on [6]. The same review noted drawbacks: in testing the tape lasted about four hours before beginning to come loose, and the editor found the product closely comparable to a generic Asian eyelid tape sold at a far lower price [6].

Magic Stripes is an active brand. It is operated by MAGICSTRIPES GMBH, a German company registered in Hamburg, and runs an operational multi-currency online store with distribution through international retailers [3]. The brand's editorial output has tapered off — its most recent blog posts date to May 2023 — but the store itself remains live and sellable as of 2026 [5].