Maiora Parfum

Maiora Parfum is an independent Italian niche fragrance house based in Casalnuovo di Napoli, near Naples, and built around the work of perfumer Antonio Gigli [1]. It produces extrait de parfum concentrations sold directly to consumers, and frames its output as artistic perfumery rather than mainstream scent. The house remained active through 2025, with appearances on the niche-perfumery circuit and a steady run of new releases.

Behind the brand are two distinct roles. Antonio Gigli is credited as the creative force, described by the company as "the heart and creative nose of Maiora Parfum" [1]. The business itself is registered as an Italian sole proprietorship, "Maiora Parfum di A.P.", whose recorded proprietor is Assunta Polese [4]. The brand's own pages do not give a founding year; several niche retailers date the house to 2017 [6], a figure absent from Maiora Parfum's own site [1].

Antonio Gigli traces his interest in fragrance to childhood. According to the company, his passion began when he started mixing essential oils together with his father, "transforming a simple game into a discovery of olfactory sensitivity and authentic talent" [1]. That personal account anchors the house's first-person voice: across its pages the perfumes are presented as "my creations", consistent with a single perfumer at the centre of the work.

The company operates from Casalnuovo di Napoli in the province of Naples, where it is also registered for tax and trade [4]. Production is based in Italy.

Maiora Parfum positions itself within "profumeria di nicchia" and "profumeria artistica" — niche and artistic perfumery. Its stated guiding idea is that every fragrance originates in lived experience: the company writes that "every perfume is born from a lived emotion, from a memory, an instinct" [3], and invites wearers to experience the scents directly on the skin rather than judge them on paper. The English-language tagline used across the site is "Smell like the main character" [1].

The house describes its ambition in terms of distinctiveness rather than scale, presenting its fragrances as an extension of the wearer's personality. One third-party retailer summarises the aim as introducing "a new language to the world of artistic perfumery" [6].

The core range is built on extrait de parfum, the most concentrated common fragrance format, offered in 10 ml, 30 ml and 100 ml sizes alongside curated discovery kits of miniatures. Named fragrances on the brand's site include INIMITABILE, LIQUOLECE, White Meringue, Fresa Blanca and Phraenesya Pastiera [1]. The line extends beyond perfume into scented body care: the Piña Loca body lotion is marketed as a fixative that prolongs and layers with the matching Piña Loca fragrance.

The house sells primarily direct-to-consumer through its own Shopify storefront, with shipping across the European Union; its products also circulate through third-party niche decant and retail sites.

In 2025 Maiora Parfum presented at ESXENCE in Milan, an international fair dedicated to artistic perfumery; the edition ran from 19 to 22 February 2025 [7]. The company also reported receiving an International SNOUF 2025 recognition, which it described as "an important step in the brand's growth" toward the wider niche-perfumery market [1]. The fragrance reference site Fragrantica indexes Maiora as an Italian niche house with multiple releases — among them White Meringue, Fresa Blanca, Liquolece, Tropical Sky and the 2025 launch Joykush — and credits Antonio Gigli as the creative nose [7].

Maiora Parfum is active. Its most recent visible activity dates to 2025, including the ESXENCE appearance, the SNOUF recognition and new product launches such as the Piña Loca body lotion [1]. It remains a small, single-country operation rather than a multi-market corporate brand, run as an independent Italian sole proprietorship.