MAKANAI

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Summary

Overview

MAKANAI traces to the Yoshitaka gold-leaf foundry in Kanazawa (established 1899). Craftswomen who pounded gold into ultra-thin leaves noticed their hands stayed soft and youthful despite the harsh, dry conditions, thanks to a fermented paste used to treat the washi paper separating the gold leaves. The recipe was passed mother-to-daughter and later modernized by foundry descendant Mayumi Tachikawa into a skincare line.

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Timeline

History

1899

Predecessor Yoshitaka Gold-Leaf Foundry established in Kanazawa; source of the century-old skin-care recipe.↗

2017

Company-sponsored study at Kanazawa University Graduate School examining gold's effects on skin fibroblasts.↗

2020

MAKANAI debuts in the U.S. (coverage published Dec 27, 2020), with DTC at makanaibeauty.com.↗

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Range

Signature products

Goldays / Goldys 24K Gold Mask (24K Perfector Sheet)

Goldays 24K Gold Mask; Goldys 24K Perfector Sheet↗

Skin Jewel Oil Serum

Skin Jewel Oil Serum (Enlightening Rainbow)↗

Secret Recipe Hand Cream

Secret Recipe Hand Cream (Lavender)↗

Hand-Crafted Face Soap

Hand-Crafted Face Soap (Subtle Sweetness)↗

Handmade Pure Konjac Sponge

Handmade Pure Konjac Sponge↗

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Formulation & philosophy

Ingredients & philosophy

A J-Beauty skincare line that blends Kanazawa's gold-leaf craftsmanship heritage with modern clean-beauty standards, built on four benchmarks: 24K gold leaf signature, the proprietary KaESS 'secret recipe', clean beauty standards, and pure beauty rituals.

Persimmon leafEgg shell membraneSoybean sterol24K gold leaf

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References

Sources

T1 primary · T2 secondary · T3 note

[1]T1ya-manusa.com/pages/conceptabout
[2]T2ya-manusa.com/collections/makanaihomepage
[3]T3welldefined.com/japans-makanai-beauty-debuts-in-the-u-s-sharing-an-ancient-beauty-breakthrough/external_other
[4]T3mayuno.ch/en/pages/makanai-skincareexternal_other