Makeup Mekka

Makeup Mekka is a Norwegian beauty company founded in 2009 that develops and sells its own-label range of makeup, skincare and fragrance [1]. Based in Oslo, it operates as a direct-to-consumer brand, selling through its own webshops rather than third-party retailers, and describes itself as one of the Nordic region's most popular online beauty brands.

The company's stated aim is to make beauty "easier, more fun and more affordable" without compromising on quality. It sells under the tagline "High Quality Makeup – For Less" [2], positioning its products at an accessible, drugstore price point.

The company develops its products in Norway, and says they are "developed in Norway for the Nordic climate and style" [1]. It registers as Makeup Mekka AS, with its head office at Sommerrogata 17 in Oslo [4]. The founders are not named on the company's own materials.

Central to the brand's positioning is a direct-to-consumer model that, according to the company, removes unnecessary middlemen and keeps prices low [1]. Makeup Mekka frames this as "premium quality at a smart price – without hype, just real products that deliver." The company also states that it works with manufacturers that produce for recognised international brands, and that its products comply with EU safety regulation.

Alongside its pricing message, the brand emphasises authenticity and inclusion. It says it believes in "real beauty" shown without retouching in its campaigns, and describes itself as dedicated to equality, inclusion and diversity.

Makeup Mekka's catalogue centres on colour cosmetics, with additional ranges in skincare, fragrance, jewellery and accessories [1]. Its makeup spans face, eye and lip categories, including foundation, concealer, contour, blush, bronzer, mascara, eyeliner and setting products.

Featured own-brand products include the Miracle Powder, the Weightless Skin Tint Foundation, the Hello Pretty Powder Foundation, the Max Lash Lift Mascara and the Cheeky Blush Multi-Use [2].

The company states that all of its products are 100% vegan and cruelty-free, and that it buys only from manufacturers that do not carry out animal testing [3]. It also says it does not source cosmetics from China, citing differing regulation there.

On packaging, Makeup Mekka says it works to reduce plastic across its products and uses only what is needed for hygiene or protection, favouring cardboard packaging where possible and avoiding secondary packaging [3]. For shipping, the company describes using e-commerce bags made of recycled and biodegradable material, together with recycled tissue paper in place of plastic fill. It also says it collects ESG declarations and certification documents from its suppliers. As a Norwegian company, Makeup Mekka publishes a statement under Norway's Transparency Act (Åpenhetsloven), describing ongoing due-diligence assessments of its suppliers and business partners [4].

Makeup Mekka remains active. Its webshop carries current 2026 sale campaigns and continues to introduce new products [2]. Customer reviews aggregated on third-party platforms place it among established Norwegian online makeup retailers [5], and the company reports an average customer rating of 4.4 out of 5 on its own site [1].