MANDA of Scandinavia

MANDA of Scandinavia is a Norwegian haircare brand based in Kristiansand and operated under Blivakker.no AS, one of Norway's largest online beauty retailers [2]. It was founded by Cecilie Maria Torvik, a hairdresser and yoga instructor who serves as its chief executive, and centres on hair care framed as a daily ritual, alongside a small fragrance and body range. The brand's own pages do not state a founding year, but several trade publications covering its market launches record it as new in 2024 [8].

The name comes from Torvik's great-grandmother, a woman the company describes as known for her strong will and unique style "in a time when women didn't have the vote." That heritage theme runs through the brand's tagline, "Where beauty meets heritage," and its packaging, which draws on Norwegian heirloom silver, known as sølje.

Cecilie Maria Torvik founded MANDA of Scandinavia in Norway. Trade coverage describes her as a hairdresser with around two decades of experience and a background in global haircare distribution [8]. She is also a yoga instructor, and the brand's positioning around ritual and self-care reflects that influence.

The company sits within Blivakker.no AS, the Kristiansand-based online beauty retailer that owns and operates it [2]. The founding narrative is built around Torvik's great-grandmother Manda, presented as an emblem of independence and personal style.

MANDA of Scandinavia is owned by Blivakker.no AS, which is named on the brand's about page as its parent company [2]. Blivakker is one of Norway's larger online beauty retailers, and product pages indicate that manufacturing also runs through the company in Norway [6].

The brand roots its identity in Nordic aesthetics shaped by Scandinavia's environment, citing long winters, clear air and pure water, and it emphasises simplicity, resilience and balance. According to the company, "beauty should feel effortless, natural and timeless," and "true beauty doesn't need to shout." It frames its approach as favouring authenticity over perfection and confidence over excess. The stated values are empowerment, quality, education and sustainability.

MANDA positions its products at a premium tier and treats daily hair care as a ritual rather than a routine. Australian trade coverage placed the brand within what it called the Scandinavian Beauty, or "S Beauty," movement [8].

The range is built mainly around hair care, with a smaller set of fragrance and body products. Core items include The Shampoo, The Conditioner, The Luxury Oil, The Glow Mask, a Styling Cream and The Secret Elixir, alongside the Scent of Love perfume. Listed ingredients across the line include coconut oil, rice protein, aloe leaf extract, shea butter, macadamia oil, blueberry extract, argan oil and panthenol [7]. The brand describes its formulas as concentrated, summarised in editorial coverage as "a little goes a long way" [10].

A Dutch editorial review described the products as vegan and free of sulfates and parabens [10]. The published ingredient list for The Shampoo, however, includes sulfate-derivative surfactants such as disodium laureth sulfosuccinate and sodium lauryl sulfoacetate, and the brand's own product page makes no explicit sulfate-free claim [6]. MANDA states that its packaging uses eco-friendly materials and reflects a commitment to earth preservation [9].

As a brand that launched in 2024, MANDA's coverage has come largely from salon and beauty trade outlets rather than awards. The Salon Magazine in the UK profiled Torvik and the debut range around the October 2024 UK launch [9], and Style Icons in Australia covered the December 2024 Australian launch [8]. The Good Salon Guide ran an introductory feature, and a 2025 Dutch beauty review covered the range for the Netherlands market. The brand has also promoted a collaboration with Norwegian actress Thea Loch Næss on its homepage.

MANDA of Scandinavia is an active brand. It launched in 2024 in Norway and expanded the same year to the UK and Australia, with a Dutch-market presence confirmed by 2025 editorial coverage [10]. The most recent clearly dated activity in the available sources is the March 2025 Dutch review; the brand maintains accounts on Instagram and TikTok under @mandaofscandinavia.