Melle

Melle is a Stockholm-based beauty and grooming brand, known for sustainable women's razors and at-home dermaplaning tools. The name is short for "Mademoiselle." The brand operates under the Swedish company Stockholm Stores AB and sells directly through its own site as well as the Nordic retailer Lyko and Amazon. It remains active, with a current product catalogue and multi-currency checkout as of 2026.

The company describes its purpose as crafting products that are "as beautiful and timeless as they are functional, designed with sustainability and quality at the forefront." Its range centres on grooming and skincare tools rather than colour cosmetics, positioned at an accessible indie price point.

According to the brand's own account, Melle grew from a frustration with the women's razor market. Its founder set out to make a razor after noticing that nearly every option aimed at women was plastic and came in bright pinks and purples, "lacking in both elegance and sustainability." The company says it "set out to change that," designing a razor it considered both attractive and environmentally responsible.

The brand's founding year is recorded inconsistently across sources. A wholesale profile describes the idea of Melle being "born in 2019," when the founder was about to buy a new razor [8]. The company's LinkedIn page instead lists a founding year of 2021 [7], which more likely reflects when that page was created than when the brand began. The parent legal entity, Stockholm Stores AB, was registered in 2016 [9]. Swedish business-registry records list Emma Louise Larsdotter Selenius as the person responsible for the company [9], and she is the sole employee shown on Melle's LinkedIn page.

Melle is owned and operated by Stockholm Stores AB, a limited company registered in Stockholm in 2016 [9]. The business is small: the company register lists a single employee, and LinkedIn describes the team as two to ten people [7]. Company information published on the brand's own pages confirms Stockholm Stores AB as the legal entity behind Melle [2].

Melle frames itself around what it calls timeless, functional design paired with sustainability. The company states that "everyone deserves a choice that is both environmentally friendly and uncompromising in design," and lists sustainability, quality and animal-friendly production among its values. Its stated ambition, per the brand's About page, is "to become a global wellness brand."

The product line is positioned as accessible indie rather than luxury, with most items priced in the low-to-mid hundreds of Swedish kronor. The brand's tagline is "Glow with Melle."

Melle's range spans grooming, skincare and small beauty tools. Its core products are its razors and dermaplaners — the latter described by the company as its best sellers. The razor uses five blades of Swedish steel, and the line includes both first- and second-generation dermaplaner tools sold alongside replacement refills.

Beyond shaving, the catalogue includes a peel-off Lip Stain, an Eyelash Growth Serum, hydrating sheet masks, an ice roller and a heatless curls kit. For its dermaplaning tools the company makes several functional claims: that they remove facial hair and exfoliate, allow skincare products to penetrate more deeply, and improve makeup application.

Sustainability is central to how Melle presents itself. The brand says its products are made from zinc and titanium zinc, materials it describes as non-toxic and recyclable "indefinitely without loss of properties and quality." It states that all of its materials are "100% vegan" and that it uses recyclable packaging while minimising plastic.

The company says its products are made in certified factories based in Sweden. It describes additional measures at one facility, including solar panels powering production and a circular system that recovers residual heat back into the manufacturing process. No external certifications or third-party sustainability partners are listed on the brand's pages.

Melle is active. As of 2026 its e-commerce site carried a current catalogue of more than twenty products with listed prices, multi-currency checkout and an active creator-community page. Its distribution extends beyond direct sales to the Nordic beauty retailer Lyko and to Amazon in Sweden and Germany [6]. No editorial reviews, awards or press coverage were identified in the available sources, consistent with a small Swedish indie brand.