Michela Mezzetti

Michela Mezzetti, also styled Michela Mezzetti Parfums, is an Italian niche fragrance house based in San Gimignano, Tuscany. It was founded in 2025 by Michela Mezzetti, a perfumer and shop owner from the town, and debuted with a collection named "Attimo" — Italian for a fleeting instant [4][6].

The house frames itself as an accessible rather than exclusive niche brand. According to the company, it set out to make "a line of inclusive perfumes, accessible to all," built around everyday moments of joy. Although newly established, its fragrances are sold through a network of independent perfumeries across more than a dozen countries [3].

Michela Mezzetti was born in San Gimignano, a hill town in the province of Siena long associated with Tuscan perfumes and essences. In 2009 she opened a shop there, the Erboristeria Profumeria Divina Toscana, where she made natural soaps by hand and worked with essential oils, drawing on an interest in herbalism [8]. Over the following years she moved from soap-making toward natural and niche perfumery, and in 2025 she launched her own fragrance label under her name [8].

The brand and its parent business operate from the same San Gimignano address as the Divina Toscana perfumery, on Via San Giovanni.

The founding collection, "Attimo," is described by the company as "a tribute to the moments of happiness, carefreeness, and love that often go unnoticed." That idea — capturing small, passing instants — runs through the brand's stated outlook.

Where many niche houses lean on exclusivity, Michela Mezzetti positions itself the opposite way. The company says its perfumes "are not exclusive" but instead "represent those universal moments that we can all understand and appreciate," and it lists inclusivity and accessibility among its values. A third-party retailer characterises the compositions as "modern and wearable," with "velvety musks" and "creamy amber tones."

The brand makes eau de parfum exclusively, presented as unisex. Its first three releases, all launched in 2025, were Lick Me, Breathe Me, and Pop Me [4]. A fourth, Crush Me, followed in 2026 [12].

The fragrances favour sweet, gourmand and floral profiles. Lick Me and Pop Me are gourmands built on notes such as sugar, whipped cream, vanilla, caramel, popcorn and toffee; Breathe Me is a floral-aquatic scent with sea notes, orange, rose and Tuscan cypress; and Crush Me is a fruity floral gourmand layering cherry, dark chocolate, white musk and sandalwood. Across the line the brand draws on ingredients including vanilla, amber, iris, rose, sandalwood, white musk and sea salt. Each scent is offered as a 100 ml eau de parfum.

As a 2025 launch, the brand's coverage is limited and concentrated in fragrance media. The specialist site Fragrantica reported the debut of Lick Me and Breathe Me, the release of Pop Me, and, in 2026, the arrival of Crush Me.

The brand is active. Its most recent release, Crush Me, was listed as a 2026 fragrance [12], and its products are distributed through independent niche perfumeries in markets including Italy, the United States, the United Kingdom, Germany, the Netherlands, France and Sweden [3].