Miyo

Miyo is a Polish colour-cosmetics brand based in Ustka, on Poland's Baltic coast. It is owned by Pierre René (PIERRE RENÉ SP. Z O. O.) [1], the company behind the makeup line of the same name, and dates its start to 2011 [2]. The brand presents itself as an affordable, colour-led makeup label built around self-expression, and its name is stylised as "#My Individuality Your Obsession" [4].

The company remains active, with a live direct-to-consumer store, current brand messaging, and distribution it describes as reaching around 30 countries [3].

Miyo was created in 2011 under Pierre René, a cosmetics company seated in Ustka [1][2]. The two brands share ownership and an online store; Miyo's founders are not publicly named. According to the retailer Ladymakeup, Miyo was formed "under the wings of Pierre René" and its name spells out "#My Individuality Your Obsession" [4], a framing that matches the brand's own emphasis on personal style.

Miyo frames makeup as play rather than obligation. The company describes its world as "a place where makeup is all about fun, and you make the rules," and addresses people who mix colours and build their own look "without limits" [2]. Its tagline — "Fall in love with color. Discover quality. Express yourself. With love since 2011" — sets out the same three ideas of colour, quality and self-expression [2].

The line is positioned at an accessible, drugstore price point. Ladymakeup describes the products as offering strong pigmentation and quality at a low price, and notes that a range once aimed mainly at younger customers is now also taken up by older wearers who favour a rich colour palette [4]. These are retailer characterisations rather than the brand's own wording.

Miyo's core range is decorative makeup, organised on its site into face, eye and lip categories, alongside a smaller skincare selection and a fragrance section. The company markets a dedicated vegan cosmetics category, though it states no cruelty-free position or formal certifications [1]. Some products are described by Ladymakeup as hypoallergenic and ophthalmologically tested [4]; those claims are retailer-sourced and not confirmed against the brand's own labelling.

Miyo is active. It runs a live e-commerce store with current "With love since 2011" branding and maintains Instagram, TikTok and Facebook channels, and it states that its products are sold in roughly 30 countries [3].