Muzigae mansion

Muzigae Mansion is a South Korean makeup brand based in Seoul, focused on vegan colour cosmetics for the lips and cheeks. It was launched on 25 February 2022 as a standalone label under LCM Cosmetics, a Seoul company founded in 2015 that began as an online distributor of Korean beauty products before creating its own line [6]. The brand is known for treating makeup as collectible "objet cosmetics" and for an early hit, the Objet Liquid lip tint, which placed third in the lip category at the 2023 Olive Young Awards [7].

The name joins muzigae, the Korean word for rainbow, with the idea of a mansion — a space the company frames as somewhere each person can fill with their own identity [2]. As of 2026 the brand is active, publishing a monthly editorial series and expanding its distribution across Asia, Europe, Oceania and, more recently, the Nordics.

Muzigae Mansion was created by LCM Cosmetics, which the company describes as having started in 2015 in Seoul as an e-commerce distributor specialising in Korean beauty products. Drawing on that experience with K-beauty trends, LCM launched Muzigae Mansion on 25 February 2022 as a vegan brand of its own [6]. The brand's headquarters are in the Yongsan-gu district of Seoul. The individual creative founders are not publicly named; the only person listed in a corporate capacity is the LCM officer recorded on the Korean site.

The brand's central concept is what it calls "objet cosmetics" — products meant, in its words, "to be collected, displayed, and cherished" rather than treated as purely functional [2]. According to the company, makeup should be an objet d'art that appeals "from the moment you see them to the moment you use them" [6]. It groups its positioning around the ideas of individuality, imagination and play, and uses the taglines "Beauty Made to Be Admired" and "Beauty Reimagined, Artfully Lived" [2].

This aesthetic-first identity sits alongside a vegan commitment. The brand states that its products are certified vegan and cruelty-free, with no animal testing or animal-derived ingredients [2], and says its formulas use certification from the UK's Vegan Society, which it describes as the oldest European vegan organisation [6]. It is positioned as an affordable, design-led indie label rather than a prestige or clinical one; manufacturing locations are not disclosed.

Muzigae Mansion concentrates on lip and cheek makeup. Its best-known product is the Objet Liquid lip tint, a soft-blur matte tint that retail editorial has called "the hero product that put MUZIGAE MANSION on the map" [7]. The range also includes the water-based Objet Water tint, the Icy Glow hybrid lip gloss (described as infused with vegan collagen), the cream-to-powder Fitting Blush, and a Sleek Matt Cushion foundation that the brand says took 16 months to develop [7]. Across the line, the brand leans on its concept and packaging rather than on named active ingredients.

In 2023, the Objet Liquid in shade #003 Stranger placed third in the Lip Make-up category at the Olive Young Awards, the annual ranking run by South Korea's largest health-and-beauty retailer [7]. Editorial coverage has been favourable: the Korean-beauty retailer Coréelle introduced it as "the trendiest vegan cosmetics brand in Korea" [8], and the retailer blog Skin Cupid described it as "adored by K-pop stylists, makeup artists, beauty editors, and Korean celebrities" [7]. No Wikipedia article exists for the brand.

The brand is active. Through May 2026 it has maintained a monthly "Mood" editorial series and promoted new collections such as a Summer Glow Set and an Icy Glow Trio [3]. Its sales reach is multi-channel: international shipping is offered from the Korean site, and the brand is carried by retailers including Olive Young Global, Stylevana, StyleKorean, Coréelle and Skin Cupid, alongside regional distributors.

One point of ambiguity concerns its official web presence. The Korean-language site, muzigae-mansion.com, is run by LCM Cosmetics in Seoul and functions as the brand's headquarters site [5]. A separate English-language site, muzigae-mansion.us, is operated by the brand's US distributor; product harvesting treated the .com address as the official site and the .us address as the distributor storefront [5][7].