Nashi Argan

Nashi Argan is an Italian haircare and skincare brand established in 2010 by Landoll, a Milan company that had worked in the professional hair sector since 1966 [10]. Built around argan oil, the line was created to bring the results of a salon visit into the home, and it has grown into a multi-category range spanning hair, face, body, sun care, fragrance and men's products. The brand presents itself as "100% Made in Italy," a point of identity it keeps distinct from the Moroccan origin of its signature ingredient.

The company remains active. Its parent, Landoll, was certified as a B Corporation in November 2024, and Nashi Argan continued to launch collections and publish news through 2026 [9].

Nashi Argan was launched in 2010 by Landoll Milano, described by an outside profile as "a leader in the professional hair care sector since 1966" [10]. Landoll itself traces its founding to Milan in 1966 as a professional hair-care company, a date confirmed by the B Lab directory that lists the firm's headquarters in Lombardy [9]. The names of the brand's individual founders are not stated in available sources.

The brand's premise is continuity between the salon and the bathroom shelf. Its stated mission is to "offer effective, sensorial and easy-to-use treatments capable of bringing home the same quality and care experienced in salons" — a positioning that reflects Landoll's decades in professional haircare rather than a debut as a consumer label.

Nashi Argan is owned by Landoll S.r.l., a privately held Italian manufacturer based in the Milan area [9]. According to the B Corp profile, Landoll operates Nashi Argan alongside a second label, Nashi, and describes both as "independent brands in the hair care sector" — language indicating the company is not part of a larger cosmetics conglomerate [9]. The corporate entity behind the consumer site is registered as Nashi Argan S.r.l. under the Landoll group.

The brand frames itself around simplicity, transparency and what it calls an immersive experience [2]. Its English-language material describes "an exclusive collection of Haircare and Skincare products designed to offer a tailor-made experience to all those women who put their desire for simplicity and professional results first." That salon-derived heritage places it at a professional price tier; the products reach customers through monobrand boutiques, a salon network and direct online sale rather than mass retail.

Community is a recurring theme in the company's own voice. It refers to its customers as a group "united by passion and enthusiasm for quality, beauty and being together," branded in Italian as NashiLovers and, in English markets, as "Our Muses." The tagline used across its sites is "Natural Beauty for Hair and Skin."

The range is led by hair products and built on two oils that the company says are "100% certified organic": argan oil and linseed oil. The original and defining product is the Nashi Argan hair oil, the argan-oil treatment around which the brand was first built. From that base the catalogue has expanded into distinct, salon-styled ranges — among them Filler Therapy for repair, Blondy Joy purple shampoo and conditioner for blonde hair, Mass Solution for thickness, and Armonia for scalp balance.

Beyond hair, Nashi Argan sells a face line (added with the "Nashi Face" skincare range in October 2025), body care, sun protection, a men's collection, and fragrance, including the signature scent L'essenza and a LOVE eau de toilette. A separate professional division, Nashi Pro, supplies salons with a fuller system that adds hair colour and styling alongside care.

Environmental claims sit close to the centre of how the brand describes itself. The company states that it works "with the utmost respect for nature with the aim of reducing its environmental impact," citing packaging "largely made up of reused and recyclable materials" and the use of "self-produced energy from renewable sources" in production. Since 2015, Landoll has been a Corporate Golden Donor of FAI, the Fondo Ambiente Italiano, the Italian organisation for cultural and environmental heritage [2].

In November 2024, Landoll was certified as a B Corporation under B Lab's standards version 1.6, recording a B Impact Score of 86.8 against the 80-point threshold for certification [9].

Nashi Argan is an active brand with a continuous launch cadence. Its news feed carried posts through June 2026, including a "Nashi Summer Box" entry dated June 16, 2026, and recent releases such as the Nashi Face skincare line and a 2026 Summer Collection [5]. According to an external profile, the brand operates 17 stores in Italy and a network of more than 2,000 partner salons, with distribution reaching over 50 countries [10]. Dedicated storefronts serve several markets, including France, Germany, Spain, Canada and a global English site.