Overview
Founded in 2018 by Allan Falk Gamborg, who became curious about the hemp plant via his brother Stig's connections at Moellerup Gods on Djursland, then combined that CBD knowledge with Danish skincare specialists to create a CBD skincare line. Co-founder Lizbeth Falk Gamborg relaunched the brand as direct-to-consumer in 2021.
History
NatureCell founded by Allan Falk Gamborg↗
Launched Denmark's first CBD skincare cream; entered Matas retail chain↗
Brand relaunched as direct-to-consumer↗
Meta (Facebook/Instagram) account suspension and CBD advertising ban↗
Meta permitted advertising of CBD skincare↗
Appeared on DR's Loevens Hule (Danish Dragon's Den) in autumn 2025↗
Jesper Buch invested 375,000 kr for 15% of the company (announced March 2026)↗
Ingredients & philosophy
NatureCell prioritizes transparency and high quality, formulating with natural, carefully selected ingredients without unnecessary additives, in products meant to be suitable for the whole family.
Sources
T1 primary · T2 secondary · T3 note- [1]T1naturecell.dkhomepage
- [2]T1naturecell.dk/pages/om-osabout
- [3]T2naturecell.dk/pages/om-cbdscience
- [4]T3dinavis.dk/kultur/ECE19137879/skanderborgvirksomhed-faar-kendisloeve-som-medinvestor/editorial