NatureCell

NatureCell is a Danish skincare company based in Skanderborg that makes hemp- and CBD-based products for the face, body and hair. It was founded in 2018 by Allan Falk Gamborg [2], who paired an interest in the hemp plant with the help of Danish skincare formulators to build a line of CBD skincare. The company positions its range as plant-based and suitable for the whole family, sold under the tagline "A Natural Choice."

The brand remains active. It sells direct to consumers, reported revenue above 4 million kroner in 2025, and took on an outside investor in early 2026 [4].

According to the company, Allan Falk Gamborg became curious about hemp through his brother Stig's connections at Møllerup Gods, an estate on the Djursland peninsula, then combined that knowledge with Danish skincare specialists to develop a CBD skincare line [2]. His wife, Lizbeth Falk Gamborg, is named as co-founder and relaunched the brand as a direct-to-consumer business in 2021 [2].

The company dates its founding to 2018 [2]. Its first CBD skincare cream reached the market in 2019, and local press has at times used that later date as the brand's starting point [4]; the 2019 milestone reflects the first product launch rather than the company's formation.

NatureCell introduced what it describes as Denmark's first CBD-infused skincare cream in 2019 and entered the Matas retail chain [4]. The founders have said the route to market was slow: a roughly six-month regulatory approval process, and a planned Matas launch disrupted by the COVID-19 pandemic. In 2021, the brand relaunched as direct-to-consumer, the same year its Meta (Facebook and Instagram) account was suspended under an advertising ban on CBD products. The company records that Meta permitted advertising of CBD skincare again in 2024 [2].

In autumn 2025 the founders appeared on DR's Løvens Hule, the Danish equivalent of Dragon's Den. Following that appearance, the entrepreneur Jesper Buch invested 375,000 kroner for a 15 percent stake, announced in March 2026 [4]. Independent coverage put the brand's revenue at more than 4 million kroner, roughly double its 2019 figure [4].

The line spans face care, body care, hand and foot care, hair care and CBD oils. The company lists natural ingredients including glycerin, almond oil, hemp oil and squalane, alongside CBD, and markets the products as plant-based and moisturizing. NatureCell references a DermaTest certification for its products. Manufacturing is described as taking place in Denmark, drawing on local skincare formulators [2].

A regulatory disclaimer on the company's own site states plainly that its products are not medicine and cannot diagnose, treat or cure disease.

The company says it prioritizes "transparency and high quality standards," and describes its products as "formulated with natural and carefully selected ingredients – without unnecessary additives" and suitable for the entire family [2]. It sells chiefly through its own online store.

Independent Danish press, including Din Avis, has covered the brand mainly in connection with the 2026 Jesper Buch investment and its appearance on Løvens Hule [4]. The company also states it has been featured in Danish media outlets such as Ritzau, Stiften and JydskeVestkysten.

NatureCell is an active, small direct-to-consumer brand. It secured outside investment in early 2026, reports growing revenue, and has stated an ambition to expand into Germany, described in the coverage as Europe's largest CBD skincare market [4].