Naturligolie

Naturligolie is a Danish skincare brand that makes organic, cold-pressed plant-oil products for the face, body and hair. It is owned by Naturlig ApS, registered in Rødovre, Denmark, and sells directly to consumers through its own website. The brand's own materials date its founding to 2016 [4], and it describes its purpose as a simpler, more honest approach to skincare built on full ingredient transparency.

The company operates on a small scale, producing in limited batches with Danish bottling, and frames its range around pure plant oils rather than complex synthetic formulations. As of its most recent recorded activity, Naturligolie was an active business selling a single-country range within Denmark [8].

Naturligolie traces its beginning to the idea that skincare can be, in the company's words, "clean, effective and honest at the same time." The brand emphasises that customers should be able to read and understand every ingredient on a label, and it presents that transparency as the reason it exists.

The brand's philosophy page records its founding year as 2016 [4]. A separate listing on the Danish startup database The Hub gives the year as 2017 [8]; Naturligolie's own site is the basis for the 2016 date used here. The company does not name its founders on its own pages.

The brand is operated by Naturlig ApS, a Danish company registered under CVR number 38122703, with an address at Prøvensvej 27 in Rødovre [2]. The Hub lists the business as bootstrapped, with a team of between one and ten people, selling directly to consumers rather than through a wholesale or retail network [8]. No acquisitions or ownership changes are recorded.

Naturligolie positions itself around what it calls "care at nature's own pace" — the notion that plant oils work quietly and gradually rather than through dramatic, fast-acting effects. The company builds its identity on three stated values: transparency, honesty and sustainability.

Its approach to honesty is unusually explicit. The brand states plainly what its products cannot do, noting on its philosophy page that "a facial oil doesn't remove wrinkles, and we don't claim it does" while standing behind documented effects. It also rejects Latin ingredient nomenclature in favour of plain Danish descriptions, presenting this as a way to remove a barrier between the customer and what they are applying to their skin. The brand markets itself as suitable for all skin types, from sensitive to mature, and its products are described as free of perfume, mineral oils, sulfates, silicones and palm oil.

The range spans face oils and serums, hair care, body care and cleansing products, alongside specialised serums for areas such as brows and lashes, a baby oil and aromatherapy items. Named products include a Pro-Age Serum and a face oil called Facial Oil – Glow.

The brand identifies cold-pressed rosehip seed oil as its signature ingredient, describing it as rich in vitamin A and omega 3 and 6 [5]. Other plant oils in its formulations include argan, jojoba, sea buckthorn, pomegranate and raspberry seed oil, the last of which the company notes has a degree of natural UV-absorbing capacity measured in laboratory testing. Naturligolie says its oils are extracted without heat — a slower method it argues preserves fatty acids, vitamins and antioxidants — and that it knows the field, region and harvest year behind each oil, sourcing directly from growers it works with [7].

Among its more technical ingredients, the brand uses several named, proprietary actives, including SymHair Force 1631, a patented algae extract from the supplier Symrise that the company says prolongs the active growth phase of hair, as well as DefenScalp and the sugar-derived moisturiser Hydrolite5Green [5]. Hyaluronic acid in its products is described as fermented from sugar to keep the formulations vegan.

Sustainability is central to how Naturligolie describes itself. The company produces in small batches to avoid overproduction, packages its oils in amber glass to protect light-sensitive contents, and uses glass pipettes and FSC-certified cardboard with biodegradable fill in place of unnecessary plastic [6]. It also encourages package-shop delivery to reduce transport.

The brand states that all of its products are vegan and that neither it nor its suppliers test on animals [3]. Its raw materials are described as certified organic by recognised bodies in their countries of origin. On animal-welfare certification specifically, the company says it complies with the Leaping Bunny standard without formally registering or reporting under it. Naturligolie is also explicit about certifications it does not hold — naming MADE SAFE, NSF and ECOCERT — stating that it chooses to invest in raw materials instead. It says the ingredients in its serums are clinically tested both in vivo and in vitro.

Naturligolie is recorded as an active brand. Its direct-to-consumer webshop sells products, and its most recent visible activity dates to 2023, including a company partnership announcement and ongoing customer reviews [2]. Its distribution remains limited to Denmark.