NEOGEN

NEOGEN is a South Korean skincare brand based in Seoul, where its operating company, NEOGENLAB GLOBAL, runs from the Gangnam district under the corporate entity OUTIN FUTURES CORP [2]. The brand is led by chief executive Choi Yeonguk and sits within the wider K-beauty movement, where it has built a following around exfoliating pads and fermented-ingredient skincare. It also markets a sister line, SUR.MEDIC.

Editorial sources place the company's founding in the late 2000s but do not fully agree: The Dermatology Review records a skincare company "founded in 2009 around the idea of using botanical extracts and exotic ingredients" [4], while retailer and editorial summaries elsewhere give 2008. The brand's own about-us page lists no founding year, so the date should be treated as approximate.

NEOGEN presents itself as a science-led brand, summarising its approach in the tagline "Skincare Backed by Science" [1]. According to the company, its parent lab "creates high performance beauty brands based on the core principles of advanced bio technology," and it frames its products around what it calls "True Benefits" — healthy skin, visible improvement, and safety supported by clinical testing.

Alongside this scientific framing, the company describes a "Neo-Nature" philosophy that weighs ingredient origin, cultivation methods, and environmental impact. The retailer StyleKorean characterises the brand as drawing on a "neo-nature scale" focused on the relationship between humans and nature. NEOGEN also states a commitment to clean beauty and vegan practices [1]; this is a brand claim rather than an independently certified standard, and no third-party certifications are documented.

The brand's catalogue spans cleansers, toners and mists, essences, serums, moisturisers, masks, exfoliators, acne patches and sun care, organised into named lines such as V.BIOME, A-Clear Acne, Real Ferment Micro and Double Vita. Hero ingredients reported across its formulas include fermented extracts such as bifida ferment lysate and saccharomyces ferment filtrate, niacinamide, argan oil and botanical extracts [4].

NEOGEN's best-known product is the Bio-Peel Gauze Peeling pad, a dual-sided exfoliating pad sold in Wine, Lemon and Green Tea formulations. Reviewing the line, Refinery29 called the pads "the K-beauty secret you never knew you needed" and noted they were sold at Sephora [6]. The Wine variant in particular has been described as a cult favourite, with resveratrol — a compound derived from red wine — cited as its active ingredient [6]. Other recurring products include the Real Ferment Micro Essence and the Real Vita C Serum.

On the technology side, the company points to proprietary methods it labels "BioConversion" and "Greentoxing," developed as part of a "6 Core Bio-Technology," and says its formulations undergo prior clinical testing [2].

NEOGEN sells internationally through its own e-commerce site and a separate United States storefront, and its products are stocked by Sephora [6]. The Dermatology Review noted relatively limited formal distribution in the United States, with products often reaching American buyers through third-party sellers on platforms such as Amazon and eBay [4]. Editorial coverage positions the brand toward budget-conscious K-beauty shoppers, including those with oily, combination or acne-prone skin.

NEOGEN is an active brand. It maintains a current global storefront, an active US site and live social channels, and continues to release new products and collaborations, including a Shuya x NEOGEN collection [1].