Nirvel

Nirvel is a Spanish professional cosmetics company based in Alcoy, in the province of Alicante. It was founded in 1979 as a family business that originally manufactured perfumery products, and over the following decades it shifted its focus toward professional hair cosmetics, with hair colour as its central activity [5]. The company trades under the Nirvel Beauty Group name, with Nirvel Cosmetics S.L. as the underlying legal entity [1].

Today the group operates two main brands: Nirvel Professional, a salon-oriented haircare range, and LeviSsime, a skincare line for facial and body care. The company describes itself as a professional, innovative and sustainable beauty group and says it is present in more than 40 countries across every continent.

According to the company, Nirvel Cosmetics was established in 1979 in Alcoy (Alicante) as a family business dedicated at first to making perfumery products [5]. Its values pages describe it as "a family group founded in 1979" whose identity rests on a passion for beauty, perseverance, research and close attention to customers.

A third-party retailer profile records the same founding year of 1979 and additionally names Jorge Vaquer Calatayud in connection with the company's beginnings [7]. One isolated online listing gives a later founding date of 1999, but this figure is contradicted by the company's own account and by the corroborating retailer source, both of which point to 1979.

From its perfumery origins, the business moved into hair cosmetics and made colour the centre of its work. The company states that colour has been at the heart of its activity for more than 40 years [6]; an older third-party profile, drawing on earlier wording, instead refers to "more than 30 years" of experience [7]. Both figures are consistent with a 1979 founding.

Nirvel operates under Nirvel Beauty Group, the brand name for the company whose registered legal entity is Nirvel Cosmetics S.L. [1]. The group remains a family business and houses its two consumer-facing brands, Nirvel Professional and LeviSsime, under this single corporate structure. No acquisitions or changes of ownership are recorded in the available sources.

Nirvel positions itself as a professional beauty group built around the idea that every person has a particular, individual kind of beauty. Its tagline, "Sé más tú que nunca" ("Be more you than ever"), reflects that framing of beauty as a form of self-expression and self-care. The company lists transparency, honesty, professionalism and innovation among the key values of its philosophy, alongside personalisation, empathy, quality and respect for diversity.

The brand frames beauty as care for both the individual and the surrounding environment, and ties its responsible-development commitments to that view. Its products are aimed primarily at hairdressing and beauty professionals and at salons, and the company says it supports those professionals through training and advice.

Nirvel Professional covers a broad catalogue of hair-cosmetic products organised into categories such as colour, care, styling, technical products and a men's line. Within colour, the brand has developed several distinct ranges. ARTX is a hair-colouring cream that the company presents as having a more modern, updated formula. NATURE is described by the company as an ammonia-free and "100% Vegan Friendly" hair dye available in 52 shades, with a formula based on natural-origin active ingredients that aims to respect the hair fibre and scalp [8]. A separate line, Silver by Nirvel Professional, targets grey hair and is described as vegan and free of ammonia and monoethanolamine.

The group's skincare brand, LeviSsime, focuses on facial and body care and is presented as a Spanish company making products for the skin. Its EXO REVIVE Cream is built around what the company calls plant exosomes (exosomas vegetales), a biotechnology approach combined with hexapeptides, phytoproteoglycans, vitamin C and hyaluronic acid; the brand markets it for mature and damaged skin, claiming effects on firmness, elasticity and antioxidant protection. All products are manufactured at the company's facility in Alcoy, Spain.

Nirvel Cosmetics S.L. states that it commits to ethical principles and to respect for people, society and the environment. The company holds three management-system certifications: ISO 9001 for quality, ISO 14001 for environmental management and ISO 22716 for cosmetics good manufacturing practice [4]. It also publishes an annual corporate social responsibility report, with editions available for the years 2021 through 2025, and has maintained a workplace equality plan. Several of its products, including the Silver and NATURE lines, carry vegan claims.

Nirvel is an active company. Its product catalogue was updated in January 2026, with a further update scheduled for mid-2026, and its website carries a 2026 copyright notice. The company reports an international presence spanning more than 40 countries and continues to launch new products across both its haircare and skincare brands [6].