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Summary
Overview
Founder Marijeta Duvnjak launched Noelle out of a wish to speak up about natural beauty and acceptance and to counter a perceived lack of beauty brands with a strong story; the brand centres on self-expression and individuality.
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Timeline
History
2017
Idea for the vegan, cruelty-free brand emerged (per founder/CEO).↗
2018
NOELLE d.o.o. registered at the Commercial Court in Zagreb (case Tt-18/44280); brand products reviewed by beauty bloggers the same year.↗
2022
Expanded distribution to Bosnia and Herzegovina after distributing across the region (per founder LinkedIn post).↗
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Formulation & philosophy
Ingredients & philosophy
Noelle frames beauty as a vehicle for self-expression and individuality rather than blending in, encouraging customers to be themselves.
synthetic cruelty-free bristlesrecycled aluminumFSC certified wood
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References
Sources
T1 primary · T2 secondary · T3 note- [1]T1noellestudio.com/enhomepage
- [2]T1noellestudio.com/en/pages/about-usabout
- [3]T2noellestudio.com/en/pages/impressumother
- [4]T2noellestudio.com/en/pages/contactother
- [5]T4linkedin.com/in/marijeta-duvnjak-a49bb376/external_other