Nordic Pure

Nordic Pure is a range of natural-health and personal-care products run by NVS Group OÜ, a company registered in Tallinn, Estonia [3]. The brand says it has been on the market since 2017 [1], that all of its products are made in Germany, and that it is the brand of a family-run business. Its shop, its product names and its customer communication are almost entirely in German, and Germany is its main market.

Beauty is a minority of what Nordic Pure sells. The catalogue is dominated by colloids, minerals, herbal preparations and dietary supplements, while a smaller group of hair and skin products, led by a basil-extract hair treatment, sits alongside them. The brand is active: its online shop was trading in 2026 and its products are listed by German online pharmacies.

The company has not publicly named its founders, and it publishes no founding story. What is on record comes from the brand's legal notice, which identifies NVS Group OÜ at Narva Street 5 in Tallinn as the operator, together with an entry in the Tallinn commercial register (number 14362735) and two VAT identification numbers, one Estonian and one German [3]. Customer enquiries go to an e-mail address on an Estonian domain.

The year 2017 is the brand's own date for its market entry rather than a documented incorporation date. The homepage pairs it with the line that people across Germany have trusted the brand since 2017 [1]. The about page adds only that Nordic Pure is "the brand of our family-run company", without naming the family or describing how the business began.

Few dated events are public. After the stated 2017 launch, the brand's blog opened in June 2018 with two articles on magnesium and magnesium oil, a product the company still sells [7]. Two further posts followed on the same day in November 2023: one on basil extract as a natural option for hair growth, and one presenting colloidal silver as a versatile natural remedy while noting that more research is needed to understand its effects. No newer posts have appeared since.

By the brand's own count, it has handled more than 1.2 million orders, a figure shown on its homepage in October 2026 without a date or period attached [1]. The same page displays an average rating of 4.8, which the company says is based on reviews on Amazon.

According to the legal notice on the brand's website, Nordic Pure belongs to NVS Group OÜ in Tallinn [3]. The about page frames the brand as part of a family-run company rather than a larger group, and no acquisitions, parent group or sister brands are documented.

A second company appears in the pharmacy channel. The German online pharmacy aponeo names Mediakos GmbH, based at Kastanienallee 74 in Berlin, as supplier and manufacturer of the Nordic Pure basil-extract hair treatment [8]. The brand's own site names NVS Group OÜ in Tallinn instead. How Mediakos GmbH relates to NVS Group OÜ or to the brand has not been publicly explained.

Nordic Pure's tagline, "Reine Naturprodukte, auf die du dich verlassen kannst", translates roughly as "pure natural products you can rely on". The homepage sets out five reasons to choose the brand: it is family-run, regularly lab-tested, "pure and natural", free of animal testing, and made in Germany.

The company says its products are natural, vegan and free from colourants, fragrances and preservatives, and that all of them are subject to regular laboratory checks [2]. It also describes a consistent refusal of any animal testing.

The site footer carries the EU organic logo, captioned with the code EE-ÖKO-03 [2]. The brand does not state which of its products the organic certification covers, and no other third-party certifications are documented.

Sales run through several channels. The company sells directly through its own online shop, and its products are also listed at a number of German online pharmacies and on Amazon. Shipping is free within Germany, and the shop also delivers to other EU countries.

The full catalogue runs to around forty items across categories such as colloids, creams and gels, oils, herbs, globules, vitamins and supplements, and zeolite and other minerals [5]. Alongside colloidal silver, gold, germanium and silicon solutions, it includes DMSO (dimethyl sulfoxide), a 0.3% chlorine dioxide solution sold as "CDL", methylene blue, lithium orotate, Bach flower remedies, and zeolite and bentonite powders, some of them in versions intended for pets.

The beauty-relevant part of the range is gathered under the heading "Haare & Haut" (hair and skin), which lists ten products [6]. These include a Bach flower cream, an alkaline bath salt, a 20% DMSO cream, creams containing colloidal silver and colloidal germanium, and a magnesium oil from the Zechstein Sea. Rosemary features in three products: a rosemary oil, a rosemary hydrosol and a rosemary-mint extract for the hair.

The basil-extract hair treatment heads the brand's own list of its most popular products, ahead of methylene blue, the DMSO cream, colloidal silicon, zeolite capsules, the alkaline bath and senna leaves. The pharmacy listing at aponeo describes the treatment as a spray in a brown glass bottle for the daily care of thin, brittle and dry hair, suitable for men and women and free of oil and alcohol [8]. Its ingredient list names water, basil extract and RootBioTec, an extract based on basil root that is supplied under its own trade name rather than developed by the brand.

Nordic Pure is active. In 2026 its Shopify-based online shop was trading with current sale prices and a 2026 copyright notice, and its products were listed at German online pharmacies [1]. The blog, by contrast, has not been updated since November 2023, and the website links to no social media accounts. The brand's reach centres on Germany, with deliveries also offered to other EU countries.