Novexpert

Novexpert, trading as Laboratoires Novexpert, is a French dermo-cosmetic skincare company founded in 2008 [1]. It was created by Cyrille Telinge, who had run a research laboratory for a decade before launching the brand with a group of doctor friends [2][8]. The company formulates skincare around a single premise — that beautiful skin is, above all, healthy skin — and frames itself as a science-led alternative to conventional, marketing-driven cosmetics.

Its products are developed and manufactured in France, at a laboratory in Gometz-la-Ville in the Chevreuse Valley southwest of Paris. The brand remains active, selling internationally through its own online store and a network of pharmacies, perfumeries and organic shops, with a catalogue distributed across the Nordic markets.

Novexpert grew out of a research centre rather than a marketing department. The company describes itself as "above all a research center... a small setting for Researchers and Doctors," and says roughly half its staff come from scientific backgrounds while only a small share of its budget goes to marketing. Founder Cyrille Telinge has said he ran a research laboratory for ten years "before creating the Novexpert brand with my doctor friends in 2008," inspired by epigenetics and a wish to combine high technology with what he calls "ultra clean" formulas [2].

According to one editorial account, the laboratory was "born from over ten years of research conducted alongside French doctors, scientists and medical experts." The brand first reached the market through pharmacies in March 2008 [8].

The company traces its origins to 2008 and has positioned itself, in retrospect, as an early participant in what later became known as clean beauty. A clean-beauty publication describes Novexpert as "a troublemaker in the cosmetics industry" that "banned a number of substances that were not yet controversial" and spoke about endocrine disruptors and so-called cocktail effects before they entered mainstream debate; the same source notes that the brand pursued this approach "without however seeking certification, because the brand is based on science and biotechnology" [8]. Novexpert states it has operated for more than fifteen years with a focus on cosmetics grounded in science and evidence.

The company sets out its thinking in a framework it calls its six pillars, built on the idea that cosmetic products penetrate the body and that formulators therefore carry a responsibility for what they contain. It states a "radical precautionary principle: only work with the most easily degradable substances, natural substances," accepting longer research times in order to avoid the build-up of synthetic ingredients in the body [2]. Novexpert summarises its mission bluntly: "Formulate 100% natural origin or nothing! Because cosmetic products penetrate our body" [1].

The brand classes itself as dermo-cosmetic — formulated by doctors and, it says, recommended by dermatologists — and describes its products as compatible with pregnant and breastfeeding women. It also calls itself "a brutally honest brand," presenting transparency and substance as a deliberate counter to image-led marketing. Its stated standards rest on five commitments: 100% natural origin and vegan formulas, high concentrations of active ingredients, medical formulation under dermatological control, suitability during pregnancy and breastfeeding, and French manufacturing.

Novexpert's range spans serums, day and night care, cleansers and makeup removers, masks, peels, eye care, mists, lip care and food supplements, organised around hero ingredients including hyaluronic acid, vitamin C, pro-retinol, pro-collagen, magnesium, omegas, polyphenols, a trio-zinc complex and pro-melanin. Among its better-known products are the Booster Serum with Hyaluronic Acid — which the company describes as containing 3.2% pure hyaluronic acid in four micronised molecular sizes [7] — and a Vitamin C Booster Serum built on a 25% stabilised vitamin C complex that the brand says is non-photosensitising. Other named products include the Double Pro-Retinol Booster Serum, the Flash Radiance Cleansing Foam and a plumping lip product, Lip'Up.

On the technical side, the company says its preservative-free formulations rest on two exclusive patents that regulate osmotic pressure to protect a formula from contamination while allowing a "0% preservative" claim. It also references a patented active ingredient, Novaxyline, described as activating the SIRT1 enzyme [7]. Novexpert publishes a number of clinical performance figures for individual products — for example a 76% reduction in wrinkles attributed to its hyaluronic acid serum and a 38% average wrinkle reduction over 28 days for its pro-collagen booster [1].

Sustainability at Novexpert is framed mainly through ingredient choice and manufacturing. The brand commits to formulas of "100% natural origin" and vegan composition, and states that its products are developed, designed and manufactured in France, which it links to closer control over its supply chain [4]. Rather than carrying third-party labels such as Ecocert or the Vegan Society, the company relies on self-certification: it cites compliance with European cosmetics regulation (EC No. 1223/2009) and the claims-substantiation rules of Commission Regulation No. 655/2013, together with supplier declarations on the absence of animal testing and good-manufacturing-practice documentation [5].

One editorial profile reports that Novexpert has received "over 24 awards since founding," though it does not name the specific awards, years or categories [7]. The brand's own bestseller pages carry press quotations attached to individual products, but these are presented without publication names or dates.

Novexpert is active. It operates an e-commerce site in English, French and Italian, maintains accounts on Instagram, TikTok and Facebook, and is distributed through pharmacy and perfumery channels, including across Denmark, Finland, Norway and Sweden. Founder Cyrille Telinge remains publicly associated with the brand, including through a blog hosted on its site. Novexpert is not known to be part of a larger group; no parent company or acquisition is recorded in the available sources.