Once

Once is an Italian niche fragrance brand based in Marcianise, near Caserta in the Campania region, that describes its work as "Italian Artistic Perfumery." Its first fragrances appeared in 2021 [6], though the exact starting point is not clean-cut: independent fragrance databases date the brand's launch to 2021, while the brand's own website carries a copyright notice running from 2017 [2]. The company frames each scent as a way to express a specific emotion and the wearer's own sense of self, gathered under the line "Be Yourself Be Once."

The brand remains active. Its online shop sells a range of eau de parfum, its most recent fragrance was released in 2024, and the site is operational for customers in Italy and across the European Union [5].

Once presents itself as a Made in Italy project rooted in what it calls artistic perfumery, with an emphasis on "meticulous study and selection of raw materials, constant research and development." No individual founder is named in the brand's own materials or in the fragrance databases that cover it.

The brand's founding year is recorded inconsistently across sources. Two independent fragrance databases, Fragrantica and Parfumo, place the earliest editions in 2021 and treat Once as a new brand of the 2020s [6]. The brand's website, by contrast, shows a copyright range beginning in 2017 [2]. This article follows the 2021 launch date used by the fragrance databases, treating the earlier website date as a separate copyright reference rather than the point at which the fragrances reached the market.

The brand's positioning rests on the idea of uniqueness, which it calls "the fundamental principle of Artistic Perfumery." According to the company, a fragrance is a vehicle for self-discovery — a way to "tell your story" and "express memories and emotions." Individual scents are tied to specific feelings such as love, joy, courage, desire and remembrance.

That outlook runs through the brand's public language, from taglines like "Daring is the first step toward discovery of self" to its summary of its own work: "Our creative flair and our stories, your emotions and uniqueness." Once describes its values in terms of boldness and self-expression, "rewarding boldness and bringing out the emotions that are part of us."

Once's catalogue is built around eau de parfum, sold in 100 ml bottles, with a discovery set offering the range in 2 ml sizes. Fragrance databases list roughly twelve scents under the name, among them Etherĭa, Explosea, Pherody, Lorev, Lipsens, Josy, Hotis, Desight, Handfidance, Courield and Braries. Its most recent release, Etherĭa, arrived in 2024, following additions such as Pherody and Explosea in 2023 [5].

According to Fragrantica, the fragrances were developed in collaboration with the perfumers Angéline Leporini, Soïzic Beaucourt, Lucas Sieuzac, Olaf Larsen and Véronique Nyberg [6]. The brand states that its perfumes are produced in Italy, consistent with its Made in Italy positioning.

Once is an active brand. It sells directly to consumers through its own website, which lists eleven to twelve eau de parfum and remains operational, with shipping within Italy and the wider European Union. Its newest fragrance dates to 2024, and the site's copyright notice runs through the same year [5]. Coverage of the brand outside its own channels is limited to fragrance-community databases such as Fragrantica and Parfumo; no mainstream beauty-editorial coverage was found, which is typical for a small, recent Italian niche house.