ONNO

ONNO, trading as ONNO Collection, is a Belgian maker of luxury scented candles and home fragrance. Its products are handcrafted in Belgium and built around mouth-blown glassware, mineral wax and Egyptian cotton wicks, with perfumes developed in Grasse, France [7]. Alongside candles, the house has expanded into diffusers, room sprays, a haute-parfumerie collection and a hand and body care line. The brand remains active, selling through high-end retailers and interior designers across more than 40 countries rather than direct online sales [5].

The company positions itself at the top of the market. On his own profile the brand describes its candles as "among the most expensive and exclusive worldwide," comparing them to "the ROLEX of the watches, the Rolls Royce of the cars," and states that the products are never discounted [5].

ONNO Collection traces its beginnings to a trip to Tanzania. According to the brand's account, designer Ilse Vandeputte travelled to the country for her 20th wedding anniversary and was captivated by "the rich, warm colours of nature and the spicy scent of the sun-baked earth and lush flowers" [10]. She set out to capture that feeling in scented candles, and the range that followed drew its names and moods from East Africa.

Sources do not agree on when the company itself was founded, and no source states an incorporation year. One editorial feature dates the origin to the 2014 anniversary trip [9]; that year, however, marks the inspiration moment rather than a documented founding date, and ONNO's own materials give no year. The brand is therefore best understood as emerging from that 2014 journey, without a verified founding date.

Vandeputte is described across retail and editorial sources as a designer and self-taught "nose" with more than 25 years of experience in perfume development, who selects the raw materials for the collection [4].

ONNO frames itself as haute parfumerie for the home. One retailer summarises the line as "a haute parfumerie born in Tanzania that desires to bring intense warm perfumes and irresistible feelings into everyone's home." The scents lean toward warm, exotic profiles — cinnamon, fig, ginger, patchouli, sage and woody notes — evoking, in the brand's telling, journeys through Africa, the Orient and tropical landscapes. Presentation is central: the candles are poured into sculptural, hand-blown vessels whose small irregularities are treated as marks of craft rather than flaws.

The positioning is deliberately exclusive. Rather than mass distribution, ONNO relies on selective luxury retail and interior designers, and, by the founder's account, keeps prices fixed without markdowns.

The core product is the scented candle, offered in a range of vessel shapes and sizes and in fragrances such as Zanzibar, Serengeti, Ginger Fig, Manyara, Sage and Muse [3]. Each candle is hand-poured in Belgium using a mineral wax and fine Egyptian cotton wicks, with the perfumes sourced from Grasse [4][7]. The catalogue also includes reed diffusers, refills and room sprays.

Beyond home fragrance, ONNO has developed a hand and body care line spanning hand soap, hand lotion, hand gel and body wash. The company states that these products are "based exclusively on natural, VEGAN and 95% biodegradable ingredients," pH neutral, free of parabens, sulfates and silicones, and packaged in fully recyclable bottles [11]. No formal third-party certifications are cited.

ONNO is carried by luxury and design-focused retailers internationally, including the London department store Selfridges [13]. It has been profiled in interior-design and fragrance media: the retailer blog Amber Interiors framed it as "the Belgian haute parfumerie candle brand among luxury scented candles" [9], and Scentbird featured the collection in an editorial piece. No industry awards for the brand appear in the available sources.

ONNO is an active brand. Its website, onnocollection.com, is live, and current product listings appear across multiple retailers in the United States, United Kingdom, France and Belgium into 2025–2026 [13]. By the founder's own account the collection is distributed in more than 40 countries, primarily through high-end retail, with no direct sales from the brand's own site.