Outback Organics

Outback Organics is a British professional beauty brand based in Wellington, Somerset, that makes waxing products, pre- and post-depilation care and botanical skincare. Despite the Australian connotations of its name, the company is UK-domiciled; the "Aussie twist" it advertises comes from its founder's background and from the Australian-native botanicals it uses, such as tea tree and lemon myrtle oil [1]. Its products are aimed primarily at beauty professionals and salons.

The founder, identified on the company's site only by the first name Steve, dates the brand's founding to 2015. "Growing up in Australia, I have a great love of nature and admiration for the natural healing qualities of botanical plants," he writes; "in 2015 I founded Outback Organics and used this love to create our wax and pre- and post-waxing depilation care" [2]. The company summarises its own trajectory as one running "from humble beginnings with Tea Tree Oil to an expansive range catering to every waxing need" [1].

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

The brand describes itself as based "in the heart of the Somerset countryside" [1], operating from a business park in Wellington, Somerset. Its stated origin story is personal rather than corporate: the founder grew up in Australia, developed an interest in botanical plants, and built an early product line around tea tree oil, which the company calls "one of the world's strongest and best-known natural antiseptics" [2]. From that starting point the range expanded into a broader professional waxing and skincare catalogue, later adding men's skincare and other botanical products.

The stated 2015 founding date is not entirely straightforward. The brand's own founder page gives 2015 [2], but the UK company registration number shown on the site, 3446115, falls in a range typically issued in the 1990s [1]. The earlier registration may reflect a pre-existing limited company used as the operating entity rather than the brand's launch; the founder's own account of founding the brand in 2015 is treated here as the reference point for when Outback Organics began.

Outback Organics' core line is professional hair-removal wax, sold in peelable, strip, cartridge and classic-strip formats, alongside pre-wax preparation and post-wax aftercare. Named products include a Peelable Wax range, Strip Wax, Tea Tree Creme Wax and Green & Gold Massage Body Oils. The catalogue extends into botanical skincare, bodycare and haircare, plus salon essentials such as equipment and starter kits.

Ingredients are central to the brand's positioning. It highlights botanicals with Australian associations, among them tea tree, lemon myrtle, prickly pear, bush mint, aniseed myrtle and mountain pepper, together with more widely used oils such as jojoba, rose hip and aloe vera. The company says these "plant oils and extracts... have been carefully selected for their uniquely healing, soothing and nourishing properties," and describes tea tree and lemon myrtle oil as "two of nature's strongest known antiseptics" [3].

The brand sums up its values as "Effective | Ethical | Affordable" and positions itself around ethical formulation. According to the company, its "entire range is free from synthetic colouring and fragrances, parabens and other harsh chemicals," it will "never test on animals," and it aims to make "as many of our products as vegan friendly as possible" [1]. The range is partly rather than wholly vegan: the company's FAQ lists both vegan-friendly products and named non-vegan items, including certain waxes containing honey [4]. A third-party wholesaler, Ellisons, describes Outback Organics plainly as "a vegan and cruelty free beauty brand, specialising in hair removal wax and waxing supplies... from the bush lands and forests of Australia" [9].

Outback Organics operates on a professional and trade model, selling through its own site and through UK beauty wholesalers such as Ellisons, and inviting salons to open trade accounts [6]. The company states that it is "looking for new wholesalers and distributors worldwide," though it does not list existing international distribution [6]; its primary market is the United Kingdom.

The brand remains active. It maintains an e-commerce site and a regularly updated blog, with weekly posts through late 2025 and a most recent entry dated 9 January 2026 [7].