Paese

Paese is a Polish colour-cosmetics brand based in Kraków and owned by the company Euphora Paese Sp. z o.o. [2] It produces makeup and skincare, and describes itself as a brand "loved by women in over 50 countries around the world." [2] The brand remains active, running its own online shop with current collections and, according to its LinkedIn profile, employing between 51 and 200 people.

Its defining idea is that colour cosmetics should also care for the skin. According to the company, "the most important thing is the health of your skin," which is why it makes products that combine makeup with skincare. [2] The brand is active across multiple regions and continues to release new collections.

Paese is headquartered at Wielicka 28 in Kraków, Poland, where its parent company, Euphora Paese Sp. z o.o., is registered. [2] The company states that it operates its own production facility and laboratory, which it uses to develop its formulas in-house. [2] The brand's public materials do not name its founders or describe its early history.

Paese sells both makeup and skincare, and frames the two as inseparable. Its makeup range covers face products such as foundations, concealers, powders, blushes, bronzers and highlighters, alongside mascaras, eyeliners, eyeshadows, lipsticks and lip glosses. The skincare side includes face and lip care and products built around ingredients such as natural oils, hyaluronic acid and vitamin C. The company says its formulas draw on "precious oils, plant extracts, and active ingredients." [2]

The brand organises much of its catalogue into named collections, among them Butter Blend, Selfglow, Nudelightful and Paese minerals. In its own words, the guiding thought behind the products is that "you deserve to be taken care of," and it frames makeup as "one of those moments that you can devote only to yourself." [2]

Paese presents itself as a formula-driven company. It says its in-house team of technologists develops cosmetics that "obtain international patents," though the brand does not specify which patents or products these cover. [2] The company links this claim to its own laboratory and production facility rather than to outside research partners.

The brand's vegan and cruelty-free status is contested across sources. Paese's own site makes no vegan or cruelty-free claim, but its US distributor markets the products as "Vegan and Gluten Free Makeup." [5] The third-party cruelty-free database Zoobop reaches the opposite conclusion, stating that the brand "is not cruelty free" and "tests on animals when required by law," and noting animal-derived ingredients such as beeswax, honey, collagen, lanolin and elastin, as well as makeup brushes made with goat hair. [4] Paese produces some individual vegan and gluten-free items, but no cruelty-free or vegan certification appears on its official site.

Paese is active. Its official online shop carries current colour-cosmetics collections, and the company states that its products are sold in more than 50 countries. [2] Its LinkedIn page lists a workforce of 51 to 200 employees in personal-care manufacturing. [3] There are no signs of dormancy.