peach Beauty

peach Beauty is a Dutch seller of beauty tools and accessories based in Amsterdam. Rather than creams, serums or make-up, it offers the equipment around a beauty routine: wax heaters for home hair removal, facial steamers and cleansing devices, make-up brush cleaners, illuminated mirrors, beauty cases, gel nail kits and hair dryers. The company presents itself under the line "Exclusive beauty tools and accessories" [1] and sells mainly through its own online shop.

The brand is small and privately run, and little is known publicly about who started it or when. What is documented comes largely from the company itself: an Amsterdam business address, a multilingual webshop, a short brand statement built around the phrase "show your glow", and a catalogue that leans towards at-home salon equipment.

peach Beauty lists its address as Overschiestraat in Amsterdam [2], and its customer service is reached through a Dutch telephone number during weekday office hours [4]. The company frames its purpose around the Dutch market: in its own words, it brings "the most exclusive beauty tools, which are hardly available in the Netherlands" to the customer's bathroom [2]. The same statement appears in the Dutch version of its about page [3], which suggests the Netherlands was the starting point for the business.

The company does not publish a founding year, the names of its founders or a founding story. No independent account of its early years has been published.

No public source names an owner, parent company or legal entity behind peach Beauty. One link points outward: the "Declaration of Conformity" entry in the shop's footer leads to a product-search site titled "Karsten International – Product search" [6]. That page lets visitors look up products by item number, name or brand, but it does not describe peach Beauty or state any ownership relationship. Whether the two businesses are connected beyond this link has not been confirmed.

The brand's self-description is brief and centres on daily care. peach Beauty says it "was developed with your beauty routine in mind" and encourages customers to "give your skin a little love" every day. "Show your glow" recurs across its pages as an informal motto rather than a formally labelled slogan.

On its about page the company lists four selling points: the latest international beauty trends, beauty tools and accessories, the "show your glow" idea, and next-day delivery for orders placed the day before. That last point reflects how the business is built. It operates as a direct-to-consumer webshop, promising dispatch within 24 hours on orders placed before 23:00 on working days.

The positioning sits between a gadget shop and a home-salon supplier. Homepage banners invite customers to "enjoy a home spa" with a facial steamer and to "create your own home salon" with a wax starter kit. The emphasis is on bringing treatments usually done in a salon, such as waxing, steaming and gel manicures, into the home.

### Sustainability

peach Beauty runs a sub-line called Natural, which it describes as an attempt to make the beauty industry "more sustainable step by step" [2]. The idea is to replace single-use items with reusable ones. The company's suggested first step is swapping disposable cotton pads for reusable pads. No third-party environmental certifications are documented, and the company does not publish wider targets or data on its supply chain.

The catalogue is organised into seven main areas: make-up and organising, body, eyes, eyelashes and eyebrows, face, nails, hair, and mirrors and lighting. Within these sit smaller groups such as make-up fridges, beauty cases, make-up brushes and brush cleaners, body hair removal, false lashes, eyebrow care, eye masks, jade rollers and facial massage tools, facial cleansing, nail care, styling tools and lamps for mirror lighting.

Hair removal is the most prominent category on the shop's front page. Its Waxer Starter Kit is a resin heater for home use. It is sold alone and in combination deals with 200-gram bags of hard wax beans, which come in rose and aloe vera fragrances. The wax kit appears repeatedly in the shop's best-seller listings.

Other featured items include:

- 2-in-1 Facial Steamer, promoted as the centrepiece of a home spa. - 2-in-1 Brush Cleaner, a device that cleans and dries make-up brushes. - Make-up Case with LED Mirror, a storage case with a built-in illuminated mirror. - Gel Nail Polish Starter Set, a 58-piece kit for gel manicures at home. - Ionic Hair Dryer, offered in pink and white.

The company highlights one device in particular on its about page: the 2 in 1 Face Cleanser and Massage. According to peach Beauty, the cleanser's micro-vibrations and wave-patterned surface stimulate blood circulation to give the face "that natural blush". This is the brand's own description; no independent testing of the claim has been published.

More recent additions to the range include a nail polish organiser with 30 compartments, a foldable silicone face bath in pink and blue, and a jewellery box.

Because the range consists almost entirely of devices and accessories, the usual questions asked of a skincare or cosmetics brand largely do not apply. The brand does not market active ingredients, and it publishes no clinical studies, patents or proprietary technologies.

peach Beauty sells through its own webshop, which is available in English, Dutch, German and French. According to its FAQ, it delivers to twelve European countries: the Netherlands, Belgium, Germany, Italy, Luxembourg, France, Austria, Poland, Portugal, Spain, Switzerland and Denmark [5]. Shipping is free above a set order value in the Netherlands and Belgium, while other countries carry a flat delivery charge. The company says orders to Belgium, Germany or France can take up to seven working days.

The shop is affiliated with Stichting Webshop Keurmerk, a Dutch trust-mark foundation for online retailers, and refers customers to its mediation service in case of disputes [5]. This is a consumer-protection scheme for webshops, not a cosmetics or product certification. Returns are accepted under the company's stated conditions, with hygiene-sensitive products excluded once their seal has been broken.

peach Beauty is active. Its webshop was trading in October 2026, with a "New products" section and current stock. The homepage review widget, run through the Feedback Company, showed customer reviews dated as recently as 18 September 2026 [1], and displayed an average customer score of 7.9 out of 10.

The brand maintains social media accounts on Instagram, Facebook, YouTube and Pinterest. Its activity appears to be concentrated in continental Europe, with no documented distribution outside the continent.