Perestish Parfums

Perestish Parfums is a Swiss niche fragrance house based in Bülach, a town in the canton of Zürich. The company describes itself as "a Swiss fragrance house rooted in emotion, memory, and Anatolian warmth," and builds its scents around the founders' Turkish heritage and the city of Istanbul. Its commercial line is small: three eau de parfum fragrances and a discovery set, sold mainly directly to customers through the brand's own online store.

The name carries the brand's origin story. According to the company, "Perestish means 'madly in love' in old Turkish," a reference both to the founding couple's relationship and to their stated approach to perfumery. The house is a young venture; its first fragrances appeared on the fragrance database Fragrantica in 2024 [11][12].

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Perestish traces its beginnings to the founders' wedding. "It all began on a special day — our wedding," the brand recounts on its about page; the couple gave guests handcrafted perfume oils "as a gift," and that gesture grew into a commercial house. The business is registered as a sole proprietorship under the name "Perestish Parfums Inh Altuntas," with the German "Inh." (Inhaber) marking single ownership and Altuntas as the proprietor's surname [7]. The company does not otherwise publish the founders' full names.

The brand's fragrances are developed by French perfumer Jimmy Bodin, whom the house credits as its nose and describes as "born and raised in France" [11]. Perestish states that each perfume is "handcrafted in France," while the bottle designs are "crafted in Switzerland" [13] — a split its Australian stockist summarises as "French flair, Swiss quality."

Perestish positions itself against loud, projection-driven perfumery. "Fragrance should stay close," runs its tagline; the company says a scent "should feel personal, emotional, and quietly distinctive — never overpowering." It frames this as "meaning over hype: emotional, wearable scents designed to stay close," and lists its core values as love, ritual and presence. The stated mission is to make "intimate, wearable fragrances that do not overpower the wearer, but become part of them."

The catalogue is themed around Istanbul, which the brand presents as the city where the founders' relationship began. Its fragrances draw on what the company calls the "rich history of Constantinople," casting the scents as an attempt to "capture the stories and traditions of Istanbul in liquid form."

The range consists of three fragrances, each a 100 ml eau de parfum at a stated concentration of 18–20 percent perfume oil, alongside a lower-priced discovery set.

- Cherry on Top is built on black cherry, Turkish black tea and vanilla. The brand ties it directly to the wedding origin, describing it as recalling "the sweet moments of our wedding celebration." - Mirra centres on Turkish coffee, with coffee and bergamot over praline, Turkish rose and sandalwood. It takes its name and theme from the Turkish coffee tradition. - Cozy Vanilla is a gourmand vanilla with almond, whipped cream, tonka bean and benzoin, presented as inspired by Constantinople as a historic crossroads.

Perestish sells chiefly direct-to-consumer through its own Shopify storefront, with pricing in euros. Beyond its own site, the fragrances are carried by a small number of independent niche retailers, including stockists in Australia [13][14].

Coverage of the house is limited to fragrance-community catalogues rather than press awards. Two of its scents, Cozy Vanilla and Mirra, are listed on Fragrantica as 2024 launches attributed to Jimmy Bodin [11][12], and the brand has a dedicated profile with user reviews on Parfumo [15].

The house is active. Its most recent visible activity dates to its 2024 launch and its social-media accounts on Instagram and Facebook. Because the brand is new and small, publicly documented information is limited: its founding year is inferred from the 2024 debut of its first fragrances rather than confirmed by the company, and the founders' identities beyond the Altuntas surname are not disclosed.