Pesade

Pesade is a South Korean fine-fragrance house based in Seoul and founded in 2022 by Mok Young-kyo, a former graphic designer and devoted perfume collector [6]. Operated by TBL Corporation, the company builds perfumes around a single idea it calls "perfect balance in fragrance," and takes its name from a dressage movement in which a horse lifts its forelegs and body to a 45-degree angle from the ground. Within its first three years it grew to a dozen fragrances and began showing at Europe's leading artistic-perfumery fairs.

The brand sits within the wave of Korean niche perfumery that emerged in the early 2020s and looked outward to Europe. By 2025 Pesade was presenting at ESXENCE in Milan and Pitti Fragranze in Florence, and was among a group of Korean houses courting international distributors.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Pesade was established in Seoul in 2022 by Mok Young-kyo, whom the company describes as a graphic artist devoted to aesthetic form and colour harmony who, as a perfume collector, came to see fragrance as a way to expand the senses and restore a sense of balance [3]. Trade coverage records him more plainly as a former graphic designer. The brand is operated by TBL Corporation and headquartered in the Yongsan district of Seoul.

The name is drawn from dressage. According to the company, the pesade is a movement in which a horse raises its forelegs and body to a 45-degree angle, an image it reads as the harmony of power and balance that underpins its philosophy.

Pesade frames its work around what it calls "perfect balance in fragrance," which the company describes as mirroring "our journey of finding our own center in the long path of life." Editorial coverage sets out three stated values behind the compositions — sensory harmony, philosophical depth and aesthetic refinement — combined according to Joongyong, the Confucian doctrine of the mean, the idea that true strength lies in the middle ground between extremes [7]. At exhibition, the house has listed Balance, Empowerment, Discovery and Timeless Elegance as its guiding values [8].

The perfumes are organised into "chapters." Each year the house releases one or two chapters, and each chapter is a set of three fragrances intended to complement one another rather than stand alone. One editorial account notes that the notes within a scent are arranged not as the classic top-heart-base pyramid but along what it terms an olfactory string, an emotional arc [7]. Pesade positions itself in artistic and niche perfumery, and its ranges extend beyond scent into home fragrance, lifestyle goods and gift sets.

By 2025 the house had built a catalogue of roughly a dozen fragrances across its chapters, alongside home and lifestyle items such as room sprays, scented tablets and, from September 2025, a hand cream [6]. Its eaux de parfum draw on materials including saffron, oud, rose, orris, amber and patchouli.

Several of the fragrances are credited to established international perfumers, a notable choice for so young a brand [10]. Its 2025 releases include Last Saffron, built on saffron and red berries warmed by amber and vanilla and composed by Juliette Karagueuzoglou, and Oud Nights, which pairs artemisia and grapefruit with oud, by Florian Gallo [10]. Veil Rose, centred on rose and geranium with pink pepper and patchouli, is credited to Frank Voelkl. The debut Chapter 1 comprised Mid Mountain, The New Error and In Hindsight.

The brand launched in 2022 with its first chapter of fragrances. In 2025 it stepped onto the European niche-perfumery circuit, presenting at ESXENCE 2025 in Milan with releases including Last Saffron, Oud Nights and Orris Cocoon [10], and appearing as an exhibitor at Pitti Fragranze in Florence. The same year it extended its range with its first hand cream and was named among eleven Korean fragrance brands featured at a Korea Perfume showcase in Paris, part of a wider push to reach European distributors [6].

Pesade sells through a mix of its own flagship stores and third-party retailers across Asia and Europe. In South Korea it operates flagships in the Seongsu and Hannam areas of Seoul and, by 2025 trade accounts, some twenty points of sale in the country [6]. It runs a flagship on Via Madonnina in Milan and is stocked by more than forty perfumeries across Italy, and it is carried by department stores and specialist retailers in Japan. Trade coverage in 2025 reported plans for a dedicated store in Italy and a pop-up in Tokyo.

Pesade has drawn coverage in the specialist fragrance press. Fragrantica profiled the house around its ESXENCE 2025 showing [10], the trade title Formes de Luxe featured it among Korean perfume brands expanding into Europe [6], and it has been listed as an exhibitor at Pitti Fragranze, where it was classified under oriental, unisex and sensual styles [8].

Pesade is an active and growing niche house. Its most recent recorded activity dates to September 2025, with new fragrance releases tied to ESXENCE and the launch of its first hand cream [6].