Plantana

Plantana is a German skincare and body-care brand based in Duisburg and sold mainly through pharmacies. Its range covers face creams, sheet masks, a lip balm, body creams, body milks and shower gels, built around a small group of plant ingredients: olive, shea, almond, aloe vera and argan, most of them from organic farming. The company says its formulas contain up to 98 % natural ingredients, are made without microplastics or animal testing, and are vegan apart from a single beeswax lip balm [1].

The brand is closely tied to Hager Pharma GmbH, a Duisburg company that supplies over-the-counter products to pharmacies in Germany and Austria and is named on Plantana's website as its contact and sales partner [3]. Who owns the Plantana name, when the brand was launched and who created it have not been made public. Plantana is active, with a current range presented on its website in German and English.

Little is publicly known about how Plantana began. Neither the brand's own website nor its distributor gives a founding year, a founder or a founding story, and the brand has no documented launch date or early milestones.

What is clear is its home base. Every page of the Plantana website lists the same contact and sales address, Ackerstraße 5 in Duisburg, Germany. That address belongs to Hager Pharma, and the brand's public identity has been shaped from there: the website carries the tagline "Spürbar gepflegte Haut, inspiriert von der Natur", which translates roughly as "skin that feels cared for, inspired by nature", and appears in both German and English [2].

The legal owner of the Plantana brand is not publicly stated, but its links to the Hager group are visible at several points. The website names Hager Pharma GmbH under "Contact & Sales", and the legal-notice link in the site's footer leads to the imprint of Hager & Werken GmbH & Co. KG, a Duisburg company whose managing director is Patrick Hager [8]. On its own homepage, Hager Pharma shows Plantana in a section headed "Exclusive distribution partners and brands" [9]. Because that heading covers both partner companies and brands, it does not settle whether Plantana is a house brand of the group or a brand that Hager Pharma distributes for another owner.

Hager Pharma describes itself as an owner-managed, independent family business that has been based in Duisburg since 2008 [10]. The 2008 date refers to the distributor, not to Plantana. Hager Pharma is a subsidiary of the dental specialist Hager & Werken, whose own address is Ackerstraße 1 in the same city. By Hager Pharma's account, the parent company is now in its third generation of family ownership. It became a key supplier to the German dental trade in the 1960s with disposable saliva ejectors and injection needles, and today sells around 500 products in dental markets in seventy countries. Since the 1990s, Hager & Werken has also marketed its own oral-care brand, miradent. Hager Pharma says it draws on its parent's structures for accounting, supply-chain management and IT.

Plantana builds its identity around nature. The brand states its mission as combining "the best of nature" in its products while keeping the ingredients pure and effective. It presents skin health as its main focus and says its care and cleansing products are matched to the needs of every skin type and every age.

The promise on the brand's homepage bundles several claims together. Plantana describes its formulas as "as natural as possible", with up to 98 % natural ingredients, no microplastics and no animal testing. According to the company, the whole range is vegan except the lip balm, which contains beeswax, and it uses the highest possible share of organic ingredients. In the published ingredient lists, the key plant oils and extracts are marked as organically farmed. These are the company's own statements. No third-party certifications, such as an organic, vegan or cruelty-free label, are documented for the brand.

The homepage also carries the line "Natürlich - auch für Männer" ("natural - also for men"), signalling that the range is not aimed at women alone. The tone throughout is gentle and practical rather than clinical: products are described in terms of how the skin feels afterwards, from "velvety soft" to "silky smooth".

The range is organised into three lines: face care, body care and shower care. Across them, five ingredients recur as named heroes on the homepage: organic olive, organic shea, organic almond, organic aloe vera and argan. The brand describes each in similar language, as nourishing and protective and as supporting the skin's regeneration. Olive is presented as rich in antioxidants and essential fatty acids, shea as deeply moisturising, and aloe vera as hydrating and soothing.

Face care. The core of the face line is a 50 ml face cream in three versions. The olive cream is aimed at normal and stressed skin and, according to the brand, revitalises and firms it. The aloe vera cream is meant to calm normal and sensitive skin and give long-lasting moisture. The shea cream, with a richer formula, is aimed at dry and demanding skin; the brand says it leaves the skin visibly more elastic and supple. Each cream's published ingredient list includes sodium hyaluronate, a form of hyaluronic acid, alongside its signature plant ingredient [4].

The face line also includes two sheet masks. Hydro Vital contains panthenol, hyaluronic acid and argan oil; Plantana says it helps prevent skin ageing, reduces fine lines and calms tense skin after a single use, and describes it as quick and easy to apply [4]. A second mask pairs aloe vera with prickly pear water and is presented as a refreshing option for tired skin. The brand pitches Hydro Vital as a quick "home spa" treatment between other routines.

A lip balm with SPF 20 completes the face range. It combines shea butter, vitamin E and beeswax with a light vanilla scent, and it is the one product the brand leaves out of its vegan claim.

Body care. The body line mirrors the face line's ingredient scheme. Three body creams are offered: olive for normal and stressed skin, shea for dry and demanding skin, and aloe vera for normal and sensitive skin. Each contains vitamin E and, by the company's account, 96 % natural ingredients, a slightly lower figure than the up-to-98 % headline used for the brand as a whole [5]. Plantana describes the textures as light and quick to absorb.

Two body milks round out the line. The argan body milk is described as revitalising and protective; it is intended for daily use, and the company says it supports the skin's natural barrier. The almond body milk is made with organic sweet almond oil and is aimed at dry skin.

Shower care. The third line consists of shower gels sold in 500 ml bottles. Plantana says they combine gentle cleansing with care, and states that they are dermatologically tested and vegan [6].

Plantana is sold mainly through pharmacies, and the brand's website also directs shoppers to online retailers. Its distributor concentrates on the pharmacy trade in Germany and Austria [9]. Hager Pharma says it supplies all active pharmacies, pharmaceutical wholesalers, selected organic health-food shops and mail-order pharmacies in both countries, and that its brand managers hold personal meetings in some 8,000 pharmacies. It also states that it advises and delivers directly to more than a third of pharmacies in Germany and more than three-quarters of those in Austria.

The distributor organises its year around four seasonal campaigns: winter and early spring, spring, summer, and autumn and Christmas. In each, it adds seasonal products to its core pharmacy assortment and supports sales with advertising, in-store promotions, display concepts and staff training. Visual merchandising and promotion staff also work with pharmacies on how products are presented on the shelf. How far these campaigns involve Plantana specifically is not described.

Plantana is an active brand. As of 2026, its website presents a current range across face care, body care and shower care in German and English, and Hager Pharma's homepage features the brand on the same page as its seasonal campaign calendar for 2026 [9]. No dated product launches, anniversaries, awards or press coverage are publicly documented for the brand.